Google Ads removes Audience Recommendations
Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.
What winning video advertising creative looks like in 2024
Here’s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Interactive CTV ads boost engagement, fall short on purchases
Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.
Meta expands ad attribution tools to boost campaign performance
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Google Ads API v15 to sunset Sept. 25
Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.
Thanks, Google – but we’re keeping these 5 post-cookie initiatives
Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here’s why.
8 questions to ask your new PPC clients
Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
Google extends deadline for Hotel Ads commission bidding sunset
Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.
Google Ads API streamlines conversion adjustment uploads
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.
Broad match keywords: When to test and when to avoid
Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.
Facebook Ads 2024 data: Clicks and conversions up, costs down
Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.
The high cost of PPC efficiency
Here’s how to strike a balance between short-term gains and sustainable growth through strategic paid search campaigns.
How to overcome bias in PPC for better ad performance
Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability.
TikTok partners with Amazon for in-app shopping
TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.
Google rolls out Structured Data Files QA format for Display & Video 360
Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups.
How to succeed in the era of AI-driven search advertising
From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.
Google Ads API v17_1 introduces new features and enhancements
Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.