Adopting vs. hacking Google Ads features: The great debate
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
How to maximize PPC and SEO data with co-optimization audits
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle the process professionally.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle the process professionally.
TikTok Search Ads Campaign launch in U.S.
Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business.
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
How causal impact studies work and when to use them in PPC
This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short.
4 Reddit ad formats you need to know
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
Google Ads adds Video Enhancement for Performance Max
Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
7 best AI ad creative tools, for beginners to pros
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
Mastering Performance Max using scripts
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
Amazon Ads launches AI-powered video
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.
How to develop a paid search strategy
A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.
New guide: Improve your Google Ads performance by Digital Marketing Depot
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
Google wins $1.7B EU antitrust fine appeal
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.
Amid political ad blitz, brands can hack the media landscape by Optimove
Stay ahead of the political ad wave with AI-Powered Precision
Google brings negative keyword exclusions to Performance Max
Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.
4 Google Performance Max updates: New insights and reporting
Google’s Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.
Meta gives advertisers new ad tools ahead of holidays
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.