Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
LinkedIn launches new ad solutions for reaching engaged B2B marketers
The platform is introducing CTV ads and LinkedIn Premiere this week, and is also set to start testing Live Event ads.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Google ‘considering Hubspot acquisition’
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Google AI overviews launch in UK
Google is also reportedly considering making some of its AI-powered search features only available to subscribers.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Facebook launches enhanced full-screen video player with key upgrades
The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Instagram explains why your content isn’t reaching your followers
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.
Negative keywords in paid search: 6 strategies for effective implementation
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
YouTube unveils 3 new updates, including live stream reaction analytics
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
Daily Mail publisher introduces news social-first video ads
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
Instagram Stories: 6 tips to boost engagement
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
7 must-know marketing attribution definitions to avoid getting gamed
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Meta announces major audience targeting and insights update
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
Walmart Connect opens up to small and non-endemic advertisers
By opening Walmart Connect’s doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.