Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here’s what it means for search marketers.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.
Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Why paid search marketers need a growth mindset
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
5 ways advertisers can prepare for Google’s AI Overviews
With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Incrementality testing in advertising: Who are the winners and losers?
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Instagram tests unskippable video ads in main feed
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
Brave launches Search Ads
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
LinkedIn shrinks link previews for organic posts
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
LinkedIn shrinks link previews for organic posts
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Lead gen vs. ecommerce: How to tailor your PPC strategies for success
Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.