Four Big Reasons You Should Market in Russia
This comprehensive review of the Russian Internet market outlines important information on Internet use and penetration in addition to covering the search market share and digital advertising opportunities for foreign businesses considering marketing in Russia. Readers will also get a better sense of the country’s language and culture to consider how their business fits into the Russian market in 2015.
Post from Melissa McDonald
Launching “Big” Content – A Checklist
When I wrote this back in 2012 I was probably having a bit of a bad day: The big day comes, it’s time to go live, to publish your work. You click “publish”, and, nothing. Sorry folks, you had an ugly baby. Your content marketing looks like a dog chewing a wasp. The humiliation of […]
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6 Tools You Should be Using to Inspire Your Content
Are you struggling to come up with content ideas? In this post Daniel Bianchini outlines you 6 tools to use to get those creative juices flowing.
Post from Daniel Bianchini
Is Your Content Being Found? Taboola or Outbrain Could Help
With so much content being produced, its hard for the content you produce to have cut through or be found. Using a content platform like Taboola or Outbrain may help and needs to be considered as part of your content marketing mix.
Post from Russell O’Sullivan
Content Strategy Helper Tool – Version 3
Easily consolidate trending news from across the web, and find inspiration for your research topics quickly and easily: Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content […]
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Content Marketing and Digital PR – And how they work together
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
Post from Jodie Harris
Friday Commentary: Why failing to Entertain may Mean Entertaining Failure
Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery’s approach.
Post from Hannah Smith
What I Learnt From Holding an Event to Boost a Community
The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel and what he learnt from staging events.
Post from Andy Miller
What I Learned About Content Marketing in 2014
Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s ‘Content Marketing Summit 2014’.
Post from Jonathan Allen
Finding and understanding your online audience
First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and this is something someone picked up on in my talk at the Content Marketing Show as well – there is a good reason for that which is that your online audience will differ from your […]
Post from Laura Crimmons
Stop Using the Wrong Metrics to Measure Content
Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.
Post from Andy Miller
Brand-focused Content Marketing for the Finance Industry
Page one domination is important, especially in industries like finance where customers research a brand first before they make a purchase. This post contains examples of content pieces and sites that rank well for brand terms.
Post from Samantha Noble
How to naturally earn links through PayPal
When your content isn’t getting the traction you want, why not use paid promotion channels to win more exposure and earn links? Kirsty Hulse explains.
Post from Kirsty Hulse
How Do We Get Back to Honest Promotion?
This is not my typical post. It’s not meant to teach you something, but it might. This is an honest request for feedback and discussion about digital promotion. I feel like we are between a rock and hard place when it comes to promotion. SEO, digital marketing, online marketing, and public relations; no matter your title, […]
Post from Kate Morris
Pound Wise, Penny Foolish SEO (And Content Marketing)
For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn’t sustainable in the long-term.
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How To Win At SEO & Content Marketing In 2015
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
The post How To Win At SEO & Content Marketing In 2015 appeared first on Search Engine Land.
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4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
The post 4 Reasons Y…
Win More Links to Your Content with Paid Social Promotion
Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy. Using paid advertising on Facebook, Twitter, and LinkedIn, you can ensure your content is seen widely and increases the chances of earning links.
Post from Laura Crimmons on State of Digital
Win More Links to Your Content with Paid Social Promotion
Finding Hidden Content Opportunities For Your Local Website
Once you’ve fulfilled your website’s basic content needs, you’ll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips.
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SVG Examples in Content Marketing
Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users […]
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