Duplicate content: Causes and solutions
Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.
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SEO Basics: How to start with SEO?
You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 […]
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Everyday website optimization: 6 tasks for your daily SEO routine
Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try […]
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Engaging your online audience: 8 practical tips
Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerful tools in the online world as well. In this article, I’ll explore […]
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How to use WordPress: Answering 12 common WordPress questions
WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and growing quickly. With so many sites using the CMS and so many new sites bursting onto the scene, there’re a lot of new users taking their first steps in the wonderful world of WordPress. People from all walks […]
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How to become a better writer
Content is essential for SEO. As Google reads and understands content. And, reading and understanding content is easier when a text is well written. Both for humans and Google. Some people are blessed with great writing skills. Others are struggling a bit more. However, if you’re bad at writing now, that doesn’t mean that you […]
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Why you should use synonyms and related keywords
SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding that perfect keyword to optimize your article for. So, why shouldn’t you use that exact keyword over and over again? Why should you use synonyms and related keywords? […]
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How to Yoast your post
Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things entirely on your own, but luckily, Yoast is here to help. In this post, we’ll […]
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Content design: a great way to make user-centered content
You might know about content marketing and SEO copywriting, but do you know about content design? This new process is aimed at making content production much more structured and user-centered. Content design prevents you from simply typing out 500 words about a particular keyword without really thinking that through. For this, the inimitable Sarah Richards […]
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Is there such a thing as too much high-quality content?
Some bloggers consistently write awesome content. Everything they create is of the highest quality. Does that mean that these bloggers never have to clean up their website? Well, we have some bad news… Even if your content is really great, you could still have too much of it. In this post, I’ll tell you why […]
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Should you keep old content?
Writing a blog post can be a challenge. It is hard work, but afterwards, you’re probably proud of what you have created. No way you are ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really, really old? Should you keep all of those? In […]
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Flesch reading ease score: Use it!
If you use our readabilty analysis in the Yoast SEO plugin, you have probably come across the Flesch reading ease score. This score tells you how easy your text is to read. But how is the Flesch reading ease score calculated? And why is this score important for SEO? In this post, I’ll explain the importance […]
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All-new and improved: the SEO copywriting training!
As of today, you can get your hands on a completely overhauled version of the SEO copywriting training. We’re very proud to present a much more hands-on training, which will really take you by the hand, and guide you through every step of writing an SEO-friendly blog post. It’s chock-full of real-life examples and practical […]
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Why storytelling is good for SEO
Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a […]
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Rank with that cornerstone content!
Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to your site or buy your stuff. But how do you get those cornerstone articles to end up high in the search engines? How do you get the most […]
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What is keyword stemming?
Google can read and analyze texts very well. Google understands that ‘walk’, ‘walking’, ‘walked’, ‘walks’ all boils down to the same thing. Also, Google knows that ‘baby’ is basically the same thing as babies. Optimizing your text for an exact match keyword isn’t a very smart thing to do. That’s why we introduced word form […]
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WordPress SEO
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!
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What is the difference between a keyword and a keyphrase?
You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between […]
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Using storytelling on product pages
Sue and John have a little baby. His name is Jack. Jack is 10 weeks old and cries a lot. Sue and John don’t know how to stop Jack’s crying. They get very nervous of his crying, the sleep poorly, they are agitated, tired and scared. One day, a good friend gives them a present. […]
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5 link building DON’Ts you didn’t know about
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, […]
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