Manage your readers’ expectations to reduce the bounce rate of your post
Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion about your page. That’s all the time they need to decide if they’re going to stay or not. So having a clear message that’s easy […]
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How to plan an SEO campaign for higher rankings
A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your […]
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How to rewrite and republish content with Yoast Duplicate Post
We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t hurt to dive back into published articles to updated and improve them wherever you can. […]
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How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement […]
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Towards a trusted web: Timestamping content with WordProof
The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we cope with the side-effects of that unregulated growth: misuse hurts people and even democracies. Now, […]
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Transition words: why and how to use them
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important? […]
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How to build Google Web Stories in WordPress
What do Instagram Stories, Facebook Stories, Snapchat Stories and Twitter Fleets have in common? They are all so-called social media implementations of the same stories idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge and now the web has […]
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How to duplicate a post in WordPress, plus 4 reasons why!
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post becomes very easy with the Yoast Duplicate post plugin. In […]
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Should you optimize your content for questions?
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why […]
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A linguistic approach to creating content that ranks
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have […]
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How to get blog post ideas: 11 tips to find inspiration
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to […]
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Adapting your content strategy to changing times
We don’t have to remind you of the drastic changes that are happening in the world. There’s a good chance that these changes impact how you do business. But they also bring opportunities. While people are stuck at home, they spend a lot of time online. And they behave differently — they search differently and […]
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4 tips to quickly improve your website in the current situation
Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people […]
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Why and how to use the search results to create intent-based content
Search intent is becoming more and more important. Google is getting better and better at guessing exactly what searchers are looking for when they type in their – sometimes cryptic – search terms. That’s why you need to focus on it as well! What is search intent, again? How do search engines approach user intent? […]
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What is the user journey in SEO?
You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. […]
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Readability: Dumbing down or opening up?
Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is […]
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Timeless SEO tips: 6 universal SEO tactics that never go out of fashion
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself with these […]
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Beyond exact keyword matching: optimize your text naturally
Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help them get that text as SEO-friendly as possible. In this blog […]
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When is your blog post ready for publication?
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use […]
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It’s not enough to ‘write content’. You have to publish resources.
Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do […]
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