7 keyword research mistakes you should avoid
Keyword research should be the first step of every SEO strategy. Thinking about the words you want to rank for is really the first and foremost step you need to take. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll talk you […]
Improve your small business SEO today
Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can […]
5 tips to find inspiration for your blog
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts […]
To blog or not to blog?
To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you […]
Ask Yoast: fix website or start new one
Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us […]
5 blogging tips for your web shop
A blog is a great marketing tool for web shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for web shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? […]
Blog post checklist
What do you need to write that awesome blog post? What steps do you need to take? Use this blog post checklist to make sure you covered everything: 1. Do your keyword research! You want your blog post to rank in the search engines. Make sure you write your blog post on a topic that will […]
Blog post planning
Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give […]
Blog or vlog?
Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to […]
Keyword research: the ultimate guide
Before writing content, you’ll have to decide what terms you want to be found for. You’ll have to get inside people’s heads and find out what words they use while searching. Eventually, you can use exactly these terms in your content and make sure you start ranking for them. Keyword research is the first step in […]
Do’s and don’ts in SEO copywriting
SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content […]
DIY: Duplicate content check
Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the XML sitemap section of our Yoast SEO plugin, we […]
Yoast SEO 3.3: content analysis
Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center […]
Content analysis: methodological choices explained
In the 3.3 update of Yoast SEO, we’ve added six content checks which will help with the readability of your text. This post is meant to explain the choices we made while developing all these readability checks. We provide argumentations for our choices. This is indispensable if you want to understand how our content analysis […]
The importance of quality content for SEO
Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. And let’s be honest, many blogs are hardly readable and not at all informative, entertaining nor inspiring. Now, we can’t all be Hemingway, but you should make an effort to write well. Why? In this […]
SEO copywriting checklist
Writing high-quality content which ranks in the search engines is a daunting job! And when is it a job well done? In this post, I want to present an SEO copywriting checklist with some quick checks you should definitely do before you publish your article. First do the hard work! Before you can use this SEO […]
SEO copywriting training
As of today, you’ll be able to buy our SEO copywriting training! Everyone who wants to learn how to write quality and SEO-friendly content should definitely look into our online training. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about SEO copywriting. If you start our […]
Ask Yoast: www and duplicate content
If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions […]
How long should a blogpost be?
A blog post should contain at least 300 words in order to rank well in the search engines. Long posts will rank more easily than short posts. However, long posts require strong writing skills. Not every writer will be able to write readable blog posts of more than 1000 words. Still, these lengthy blog posts are […]
Coming soon: SEO copywriting training
Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training. As of June 7, you’ll be able to purchase […]