High-speed keyword research
If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should […]
The post High-speed keyword research appeared first on Yoast.
How to get featured snippets
Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. For instance, type in [Blade Runner 2049] and you’ll be bombarded by four ads, a […]
The post How to get featured snippets appeared first on Yoast.
How to create SEO-friendly copy in a foreign language
If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in […]
The post How to create SEO-friendly copy in a foreign language appeared first on Yoast.
Create a website with SEO in mind: Content optimization
If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both […]
The post Create a website with SEO in mind: Content optimization appeared first on Yoast.
Ask Yoast: having a privacy page and SEO
There are several kinds of pages that you’ll expect to find on most websites: a home page, a contact page or an about page, for example. In this Ask Yoast, I’m going to discuss another type of page: the privacy page. This is a page where you put your privacy policy, which allows your visitors […]
The post Ask Yoast: having a privacy page and SEO appeared first on Yoast.
Orphaned content filter – new feature in Yoast SEO premium
If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important […]
The post Orphaned content filter – new feature in Yoast SEO premium appeared first on Yoast.
Ask Yoast case study: SEO for a property inspector
In this new Ask Yoast case study we’ll focus on an Australian real estate company: Building Properties Inspections Melbourne. This company specializes in building and pest inspections and provides its customers with reports, containing all the details of those inspections. What kind of customer makes use of these services? You could think of people who […]
The post Ask Yoast case study: SEO for a property inspector appeared first on Yoast.
SEO for non-profits
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases […]
The post SEO for non-profits appeared first on Yoast.
SEO copywriting for multilingual and multi-regional sites
False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why […]
The post SEO copywriting for multilingual and multi-regional sites appeared first on Yoast.
How to choose keywords that’ll attract traffic
Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose […]
The post How to choose keywords that’ll attract traffic appeared first on Yoast.
Optimizing your website menu for SEO
In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new […]
The post Optimizing your website menu for SEO appeared first on Yoast.
How to become an SEO expert
Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert […]
The post How to become an SEO expert appeared first on Yoast.
Ranking your local business part 7: Social Signals
This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas […]
The post Ranking your local business part 7: Social Signals appeared first on Yoast.
Ranking your local business part 6: The impact of reviews
This is the sixth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas […]
The post Ranking your local business part 6: The impact of reviews appeared first on Yoast.
Ranking your local business part V: Citations for local search
This is the fifth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization, and given you some ideas for […]
Ask Yoast case study: SEO for local businesses
Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to […]
Ranking your local business part IV: Inbound links
This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another […]
A blog on an eCommerce site
Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners […]
Ask Yoast case study: SEO for a quality brand
With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. […]
Ranking your local business #3: Website optimization
This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website […]