Leaning Into Your Business Challenges for Smarter Solutions
Background
At Seer Interactive, we pride ourselves on being channel experts in SEO, PPC, and Paid Social — all of which is informed by a robust Marketing Business Intelligence and Analytics practice.
It’s often why prospective clients come knocking on our door — they are seeking an expert in a digital channel they believe will help them reach their business goals.…
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Let’s Talk About Listening: How To Communicate Effectively in a Remote Based World
Let’s talk about listening.
Listening is a skill. It’s not an automatic human function like a heartbeat. It takes effort, work, focus, and if you’re going to do it well you need to be aware you’re doing something.
With remote work en masse, we’re without our normal social cues and in-room dynamics.…
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From “Green” to Great: Your First Year in a Marketing Agency
The Top 5 Things You Must Focus on in Your First Year
Photo by Markus Spiske on Unsplash
First, let me start by saying congratulations! Landing your first full-time marketing position is one hell of an accomplishment. It is no easy feat.…
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5 Ways to Build and Maintain a Successful Client Relationship
One of my favorite parts about working at Seer is having the opportunity to build relationships with our clients. In fact, it’s what led me to recently start a new hybrid role on both our SEO and Client Engagement teams. In my 5+ years at Seer, I’ve always appreciated the value Seer puts on building excellent relationships with our clients.…
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Google Analytics App+Web FAQs Answered
In 2019, Google announced the introduction of App+Web. If you’re looking for an in-depth overview of App+Web check out our post over here.
In this post, we’ll cover common questions we’ve been getting asked about App+Web, including what is it, why should you care, and how to go about working with it.…
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How to Create Marketing Efficiencies Through Data & Team Integration
Tell me if this sounds familiar: your fiscal year budgeting cycle approaches and you’re faced with the conundrum of how to exceed your marketing goals with a flat or reduced budget. You ask yourself: Where can we find new efficiencies? What’s driving the most revenue in my marketing mix?…
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Data Privacy 101: How to Answer Common Legal Questions About Data
OMG – CCPA, GDPR, PII…
All these acronyms strike fear in a digital marketer’s heart. After all, most of us don’t have a law degree.
Privacy and data is a combination that has been a concern since the advent of digital marketing, and only continues to grow in discussion and regulation.…
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Use a RACI Matrix to Organize Your Marketing Team
What’s a RACI Matrix?
A few months ago, I took the lead on an internal project at Seer that had been humming along for about 12 months, and I reached out to Alisa for a gut check on how to approach wrapping my arms around the thing.…
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Using the MAYA Principle for Effective Communication
What It Means to Know Your Audience
George Bernard Shaw once said “The single biggest problem in communication is the illusion that it has taken place.”
We talk about knowing your audience in search, but it goes for just about everything.…
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Resources to Know that Help Analyze the Market on Amazon
About our Guest Author
This is a guest post by Erin Butler, Freelance Writer & Accountant.
Erin Butler is a freelance writer who works in accounting as her day job. Though she loves numbers, she has wanted to be an author since she was 8 years old…
6 Characteristics of Ideas that Stick
The Curse of Knowledge 
In 1990, psychologist Elizabeth Newton played a game with students at Stanford University. Two students sat at a desk. One student tapped the rhythm to the song “Happy Birthday To You” on the desk between them. The other student was tasked with the song.…
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Why Video Explanations Are More Impactful Than Emails
Have you ever wished an email was shorter, easier to read, or maybe replaced by something more visual and easier to digest? Whether internal or client-facing — short videos can be incredibly impactful, hold your viewers’ attention and allow you to explain your work with more clarity.…
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Senior SEO Associate: More Than Just a Stepping Stone
So you want to be a Senior SEO Associate (Sr. SU) at Seer? Fantastic! We’re filling roles in our San Diego and Philadelphia offices! The Senior Associate role, however, can be a little elusive if you’re not familiar with our roles and the way we operate.…
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2019 Ecommerce Game Plan for the Holidays
Written By: Aniqa Anwar & Nika Ablao
What is the Holiday Retail Playbook?
The Holiday Retail Playbook is a guide compiled by Google that presents highlights, trends, and learnings from past holiday seasons to prepare you and your team for Holiday 2019.…
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The Story Method for Executive Presentations
The Story Method
Executive presentations carry high-stakes. Do you have the right information? Is it compelling? Does it speak the language of what’s important to your executive decision makers? Using the Story Method as a guideline for approaching these meetings can provide a clear way to ensure your presentation makes its intended impact.…
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How To Choose The Right Digital Agency For Your Business
In today’s age, the internet and business go hand in hand. The internet is an extensive platform filled with content that leaves consumers to their own devices. They must scavenge the web to find services or products to fit their individual needs.…
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3 Steps to Keeping An At-Risk Client
There’s one thing about agencies I can guarantee – clients come and go. It’s not good, it’s not bad, it just is. Sometimes the stars just don’t align: budgets change, new CMOs have a new vision, companies get acquired, vendors get consolidated, the list is a mile long.…
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5 Questions to Ask Your Client’s New CMO
Hearing that your client is hiring a new CMO can send any account manager into a panic. There are several red flags to raise when this happens, and it’s important for your team to understand how this will impact your relationship with the client.…
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How To Get Hired as an SEO Associate at Seer
At Seer, we’re always hiring. As one of our hiring managers, I spend a lot of my time in panel interviews and final conversations with candidates, deciding who will be a great fit for the team and who is not a match.…
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The Johari Window: A Simple Exercise to Improve Your One-on-One Meetings
Any manager or direct report knows the power of a great one-on-one meeting, or the monotony of a dull one. Whether you’re a manager a support associate, or any other type of team member, you can supercharge your next one-on-one meeting with a simple exercise: the Johari Window.…
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