Google Ads Gets Audience Exclusions For Shopping Campaigns
Google Ads seems to be rolling out audience exclusions for Shopping campaigns. Previously, the ability to exclude audience types was not permitted for Shopping campaigns but now some are seeing it available in their accounts.
Bing Tests Bolding Site Name On Hover
Microsoft Bing is testing bolding the site name in the search results snippet when you hover your mouse cursor over the search result snippet. This is similar to Bing bolding the title on hover, but in this case, it is the site name.
Some Sites Have Huge Crawl Rate Declines In Google Search Console
There are numerous complaints from SEOs and site owners who are noticing significant declines in crawl rates within Google Search Console. Most who see this, many do not by the way, are noticing the decline starts around August 8th and continues throu…
Google August 2025 Spam Update Unleashed
Google has released the August 2025 spam update on August 26, 2025 at around 12:00 pm ET. This update applies globally and to all languages and will take a few weeks to complete.
Google Tests AI Mode In European Union
While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union, including Romania.
Survey: Only 4% Of Searchers Don’t Click From Google AI Overviews
A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% sa…
Hobo SEO Tools in Google Sheets V1 is launched – LIMITED OFFER
Hobo SEO Tools is like a Swiss Army Knife of SEO Tools that operates entirely in Google Workspace (your Gmail account). It’s 100% private to you. Just set up your free Google Api, add the project ID to your sheet, and you’re away. Track and record all …
Loyalty Goal In Google Ads & More Merchant Center Loyalty Offerings
After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in Google Ads.
Google Ads Renamed Chat To Ads Advisor
Google Ads renamed the “Chat” section or button in the Google Ads interface to “Ads Advisor.” The Chat feature was spotted earlier this year in January, and I guess Google would rather call it an “advisor” and not “chat.”
Google: We’re Testing Changes To AI Mode To Encourage Clicks
Google’s Robby Stein said that over the coming weeks, Google will be testing changes to AI Mode that will aim to encourage clicks to publishers. He said on X that Google has “been experimenting with how and where to show links in ways that are most hel…
Google Search Console Link Report Doesn’t Have A Last Updated Date
Did you notice that one of the only reports in Google Search Console that does not have a “last updated” time stamp is the links report. I asked John Mueller from Google why and he said, “No particular reason. Different reports are different.”
Microsoft Responds To Hard To See Search Ad Labels
I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that we have a Microsoft Advertising Ads Liaison, we finally g…
Sparktoro Research: Traditional Search Is Not Declining
New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools. “95% of Americans continue to use them each month, and 86% are heavy …
Dos and Don’ts Of Microsoft Advertising Suspensions & Appeals
To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don’ts of handling suspensions and appeals.
Report: ChatGPT Using SerpApi To Scrape Google Search Results
Earlier we reported that ChatGPT from OpenAI seems to be using parts of Google search results for its answers. Well, according to The Information, OpenAI has been partially using Google search results scraped by a startup called SerpApi for ChatGPT res…
Google Ads PMax Channel Reporting On Account Level
Google Ads seems to now have PMax, Performance Max, channel reporting on the account level. This allows you to compare multiple PMax campaigns on the same screen, the same report.
Is Google Hiring Another Search Liaison? Seems Unlikely.
Google posted a new job for an External Communications Manager, Search – this job seems a lot like what Danny Sullivan, the former Google Search Liaison, did, but I am not sure if this is the job posting to find a new Google Search Liaison.
Google Search Ranking Volatility Status Report
The last time I covered the ongoing Google search ranking volatility was when I said there was a bit of a cooling period. The weird thing is that most of the week that Google volatility was calm but chatter did spike up towards the end of the week, bu…
Google Tests AI Overview Ask Anything Box Leads To AI Mode
Google is now testing adding an “Ask Anything” box within the AI Overviews, and when you type in that box and click search, it takes you into the Google AI Mode results.
Daily Search Forum Recap: August 22, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Discover has these new publisher entity pages with follow counts…