Take Our Survey & Help Update The Periodic Table Of SEO
The only constant in search is change. The Periodic Table of SEO was created in 2011 to summarize the major factors that comprise search engine optimization. But, it’s time to update the table to review those ranking factors and make sure we’ve got the right combination. This year,…
Please visit Search Engine Land for the full article.
.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed
Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links.
Live @ SMX Advanced: Top Social Tactics For The Search Marketer
As search marketers, we’re used to operating “behind the scenes,” crafting great content and engaging in one-on-one link building efforts and other subtleties to build out a comprehensive SEO strategy. Or, we spend hours with our AdWords editor or other paid search tools building…
Please visit Search Engine Land for the full article.
Widest Google AdSense Ad Unit: 970×90
Google announced the support for a new AdSense ad unit, the size is super wide at 970×90.
I cannot even show you a sample of this ad because this site wouldn’t support it properly – it is so wide.
Here is a picture…
Google Showing “See More Results From…” Less Often Now?
A Google Web Search Help thread has complaints from searchers that Google is showing the “see more results from…” feature a lot less often…
3 Years At Google Gets You 60 Massages
Marvin Chow, a Global Marketing Director at Google for the Google+ platform, is celebrating his 3rd year of employment at Google…
Google: Don’t Redirect All Mobile Users To A Single Page
There are two types of people reading this right now, (1) those who are like me and cannot stand when this happens and (2) those who really don’t know it is an issue.
What am I talking about…
Killer PPC Testing Using an Ad Testing Matrix
The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC.
How to Solve the Sexism in SEO ‘Problem’: Stop Complaining & Take Action
There’s been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It’s time to stop complaining and do something to change it.
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.
Google Kills Meebo Bar to Focus on Google+ Sign-In
Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June 6.
SearchCap: The Day In Search, April 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base Google Now for iOS and Android are almost identical in their look at feel. And aside…
Please visit Search Engine Land for the full article.
You Can Now Get Google Now on iPhone, iPad
Google is bringing its Now predictive search platform to Apple’s mobile operating system as a feature on the new version of Google’s Search application for the iPhone and iPad. Users will be able to access Now through the Search app itself.
Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base
Google Now for iOS and Android are almost identical in their look at feel. And aside from a few “cards,” the same is true of their content. But, there are some differences behind the scenes worth noting: one of them is the fact that with its launch on iOS this morning, Google Now is…
Please visit Search Engine Land for the full article.
SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
The Top Five SEO Mistakes According To Google’s Matt Cutts
In a recently published Webmaster video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Having a website or having a website that is not crawlable…
Please visit Search Engine Land for the full article.
Facebook Offers An In-Depth Look At The Natural Language Interface Of Graph Search
Since its launch in January of this year, Facebook has been rolling out their Graph Search, allowing a limited number of users to perform queries with the natural language interface. In a post on their engineering blog today, Facebook explains how thei…
See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday
Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday – register today! SMX Advanced speakers…
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New Bing Logo: Here’s What It Might Soon Look Like
Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold “boomerang” logo for its Bing search engine. Could this logo soon become Bing’s logo?
Bing Search Now Delivers Anywhere From 4 to 14 Results
Have you noticed as few as 4 or 8 search results on Bing? That’s because more than 50 percent of searchers click on Bing’s first organic result. If you don’t find what you’re looking for, Bing may show 12 or 14 results after an unsuccessful search.