Google’s Latest Easter Egg Brings Atari Breakout Game To Image Search
Add this to the big list of Google easter eggs: do an image search for “atari breakout,” and you’ll be able to play the classic video game online, right in your search results. In fact, the image search results become the bricks that you have to eliminate as you play the game….
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SearchCap: The Day In Search, May 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update…
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Former Google Product Manager Takes A Senior Director Role At Yahoo
A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager…
Please visit Search Engine Land for the full article.
Bing Adds Direct Facebook Interaction to Social Sidebar
You will now be allowed to directly engage with your Facebook friends right from Bing’s search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint
“Search Engine Optimization: The One Visual SEO Book You’ll Really Ever Need” (Third Edition) by Kristopher Jones is out now and covers everything from SEO basics to technical, social, and local search. Learn how you can win your own signed copy.
Key Factors to Effective Competitive Analysis as a Small Business
Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go.
How Much Should You Spend on SEO Services?
For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here’s everything you need to know to help make your decision.
19 New Filter Fields Available in Google Analytics
You can now filter your traffic data more granularly in Google Analytics. Google has introduced several new filters to help you take a deeper dive into analytics in the areas of mobile, social, content and traffic, audience/users, and ecommerce.
Klout Expert Answers Go to Top of Bing’s Search Results
As part of a Klout and Bing partnership, answers from Klout’s new Q&A feature, “Klout Experts,” will be placed on Page 1 of Bing’s search results for certain queries. Klout says its taking measures to ensure it doesn’t become a content farm.
Nonprofit Marketing: A Quick Start Guide to Fundraising
There are dozens of great charities begging for the kind of help a digital marketer can provide. When choosing a charity, find something you’re passionate about. Here’s how to create a fun event to support your charity while holding down costs.
Mother’s Day 2013 Interactive Google Doodle Lets You Craft 27 Cards
Ever wanted to craft art on Google’s homepage? Today is your lucky day. Google celebrates Mother’s Day 2013 with an extravagant interactive Doodle that lets you craft, print, and share a total of 27 different logos thanks to a card-building machine.
Matt Cutts: Google Penguin 2.0 Coming in ‘Next Few Weeks’
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google’s Distinguished Engineer Matt Cutts has confirmed.
New Google Local Listings Carousel Showcases 7 Results Above the Fold
Google seems to be testing a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results. This format is clearly targeting mobile and tablet users.
10 Killer Android Apps to Make Your Life Easier
Our phones have become the hub for much of our communications and a growing percentage of our productive work – and they can get clogged up with clutter pretty quickly. These free and paid apps will help you take back some of your time and space.
Yelp Optimization: How to Claim & Optimize Your Business Listing
With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews.
Google Shopping: 3 Lies Merchants Have Been Fed
Be careful when you’re researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth.
YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.
Google Changes Shopping Feed Specifications
Google Shopping is finally unleashing the new feed specifications for merchants, including guidance for high resolution images and new attributes for merchants with product identifier exemptions. The changes will begin going into effect in July.
AdWords Ad Group Mobile Bid Adjustments Are Here
Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change is that you can now set bulk bid adjustments for locations, dayparts and devices.
5 Ways You May Be Stuck In the “Good Ol’ Days” of SEO
Let’s take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we?