16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
How to Automate AdWords Ad Creation & Landing Page Checks
Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully,…
Please visit Search Engine Land for the full article.
57% Don’t Fear Google’s Disavow Link Tool
A month ago, I posted a poll asking our readers if they fear someone citing your web site in the Google Disavow Tool?
The results are in, with 250 plus votes tallied…
Google: More Sophisticated Link Analysis & Link Devaluing In Works
As part of our ongoing deeper thoughts on the video Matt Cutts made about ten Google SEO changes happening this summer – I wanted to discuss the points about going upstream to devalue link spammers and Google rethinking their link analysis techniques.
…
One Year Later, Only 9% Claim Google Penguin Recovery
A few weeks ago was the one year anniversary of the Google Penguin update. As you know, we have not had a Penguin update in well over six months, but we are bracing ourselves for the next big Penguin update coming in the next few weeks.
Google To Soften The Panda Algorithm
As I covered yesterday, in very brief summary, Google’s Matt Cutts told us ten SEO changes coming to Google by the end of this summer. One of those changes is softening the impact of the Panda algorithm for sites that are in the “gray area” or “border”…
Google: The Spammy Queries To Get Less Spammy
There is a saying that Tim Mayer, formerly from Yahoo, brought to the SEO conferences that has been used for probably ten years now. He said, “don’t bring a sword to a gun fight,” when someone was talking about how some search results for very shady bu…
47% Won’t Proactively Disavow Links In Google
A couple of weeks ago I polled you guys on the question of if you proactively disavow links or not. The question came up in that many are fearing the Penguin updates as well as manual link penalties and…
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here’s a step-by-step guide.
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn’t a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.
Across From Google I/O, Microsoft Runs The “Bing It On” Challenge
Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It On” challenge against Google directly across the street. Yep. “Put the science back in computer science: test your Google bias inside” read a…
Please visit Search Engine Land for the full article.
CEO Larry Page Takes the Stage in Surprise Google I/O Appearance
Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience. He spoke on technology, Google Now, opportunity, negativity, and more.
Google Launches Paid Music Streaming Service
Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple’s Genius tool, designed to help users find new music.
How To Put Your Company Logo On Google SERPS
You can now put your company logo on search results using simple code, placed on the home page of your website: Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as […]
“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box
Want to have your company logo appear in Google search results, similar to how authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge…
Please visit Search Engine Land for the full article.
Bing Rises Above 17% Search Market Share As Google Slips [comScore]
Bing’s U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google’s expense, as the search giant slipped six-tenths of a percentage point last month. That’s from comScore’s April 2013 qSearch report, just out today. For…
Please visit Search Engine Land for the full article.
New Google Now Cards Include Voice-Activated Reminders
Six shiny new cards are coming for Google Now, the assistive app for Android and recently iOS devices that offers predictive information tailored to your needs. The new cards, announced at Google I/O today, are for reminders, music, TV shows, public transit, books and video games. Photo credit:…
Please visit Search Engine Land for the full article.
Exploring The New More Dynamic, More Social Google Maps
At the Google Developer conference keynote this morning in San Francisco one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation. Already th…
SearchCap: The Day In Search, May 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Gets More Stats and 4 New Languages At Google I/O today, Amit Singhal, Google VP of Search, …
Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]
Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store.