Analyzing Competitiveness In Your Paid Search Account

The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…

Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case

Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo…

Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values

Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available…

German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results

According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August. The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would…

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Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share…

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Google Continues To Experiment & Expand Authorship

If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit…

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