Google Adds Organization Schema Markup For Knowledge Graph Logos
Google has announced they’ve added support for the schema.org markup for organization logos within the search results, specifically not the search snippets but within the knowledge graph…
Google Maps Will Allow You To Move Reviews To A Different Listing
Jane Wang from Google announced in the Google Business Help forums that you can now make a request for Google to move your businesses reviews from one listing to another…
Video Recap of Weekly Search Buzz :: May 17, 2013
Very busy week at Google, mostly because of I/O but a lot of other things going on – it didn’t help that I was offline for two days. We first discuss the ten changes coming to Google related to SEO, including softening Panda…
Your Rankings Drop Around May 15th? May Be Due To Link Networks Google Busted
On May 15th, Google’s head of search spam, announced on Twitter that Google has taken “action on several thousand linksellers in a paid-link that passes PageRank network.”
Google has done this time and time again…
Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…
10 Essential WordPress Plugins to Improve SEO & Usability
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.
Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo…
How to Be a Badass Link Builder
If you build links like an actual human being then you’re building links like a badass. You’re making friends and your links are bulletproof. It’s hard work. It will take time, energy, and brainpower to increase your rankings and traffic.
Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it’s worth looking at some of the moats Yelp has built in local search that won’t make it so easy.
Google Maps Gets a Brand New Look
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.
SearchCap: The Day In Search, May 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last…
Please visit Search Engine Land for the full article.
Google+ Gets Big, Image-Heavy Redesign
Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to swallow.
OK Google: ‘The End of Search as We Know It’
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?
Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available…
Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.
What You Need to Know About Marketing Automation
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here’s a look at marketing automation: the primary elements, core benefits, and opportunities.
German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results
According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August. The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would…
Please visit Search Engine Land for the full article.
Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share…
Please visit Search Engine Land for the full article.
Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit…
Please visit Search Engine Land for the full article.