Yahoo Spends $1.1 Billion To Be Cool (Buy Tumblr)
I’m sure you heard the news by now, Yahoo has acquired Tumblr for a cool $1.1 billion in cash.
Seriously…
6 New Data Types Now Supported By Google’s Data Highlighter Rich Snippet Tool
The Google Data Highlighter tool, which initially launched in December with support for just marking up pages that had event data…
Google+ in the SERPs Increasing; Authorship Adoption High [Data]
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
Google Analytics Language Report: What You Can Learn About Your Visitors
The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
Google, NASA Join Forces to Research Machine Learning
Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.
YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute
YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute.
SearchCap: The Day In Search, May 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon Google will be rolling out “flexible bid strategies” in enhanced campaigns in…
Please visit Search Engine Land for the full article.
Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid…
Please visit Search Engine Land for the full article.
‘Relevant and Personalized Tweets’ Now a Part of Yahoo Newsfeed
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources.”
AdWords Keyword Planner Officially Launches
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdW…
Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany
A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.
Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear…
Please visit Search Engine Land for the full article.
Google AdWords Express Gets a Facelift
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.
Optimizing Your Digital Assets To Boost Rankings & Branding
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a…
Please visit Search Engine Land for the full article.
New Google Maps UI Calls For Shifts In SEO Tactics
Last week at the Google I/O developer conference, a newly redesigned Google Maps design was introduced. While a number of online commentators have virtually gushed about the new interfacing from an end user perspective, there may be a less-than-rosy vi…
#ifihadglass Winners Soon To Get Invites To Pick Up Glass
It seems as if the second batch of Google Glass Explorers will soon be getting invites to pick up their Google Glass…
Google Slaps Sprint For Spammy Community Forum
The next large brand to be penalized by Google is Sprint, the large U.S. wireless provider.
A Google Webmaster Help thread has Kent Van Deusen, the Sprint website support representative…
Google Maps Business Ratings Now Up To Five Stars
Remember when Google took over Zagat and then announced they are dropping the star reviews for businesses…