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The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.

For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It’s time to shed a little clarity on the subject in a simple format.

Bloomingdale’s is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let’s look at a few tactics Bloomingdale’s uses in content marketing and a few SEO opportunities.

Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.

Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that’s interesting to them.

The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven’t registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300!