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How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes.

These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.

Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.

European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google’s proposed changes to its search aren’t good enough, and that it’s unlikely to signal an end to the EC’s ongoing probe into the firm.

Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn’t alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.

Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.

The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms.

Select advertisers can now build their email marketing list right in Twitter. The “Lead Generation Card”is a new feature in Twitter’s advertising arsenal, and allows users to share their emails with brands in a tweet.

Forty-nine percent of marketers surveyed in Social Media Examiner’s 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI?

Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. Of the .71 percent of social conversions, Pinterest saw the highest average order value.

In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don’t upgrade by the deadline? Here’s what you can expect.