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Are algorithmic updates created solely to force webmasters to buy ads and increase Google’s bottom line? While it’s no conspiracy that Google wants to make profits, Google’s Matt Cutts says updates are only designed to improve the user experience.

Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant.

A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here are 5 steps you can implement to avoid this, and create a website that both your customers and search engines will love.

Want to make your website’s listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person markup – both offer huge opportunities and are really easy to implement.

Although Twitter hasn’t confirmed the feature, those said to have knowledge of the matter say it’s coming soon. With all of Twitter’s advertising options and other engaging features rolling out, it seems retargeting could be a logical next step.

When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network.