June 2013 Google Webmaster Report
In the past month, we had a major Penguin update, Google went after a link network, likely TLA, Matt announced ten SEO changes coming down the pipe and made a clear stance on advertorials.
It was a busy month…
A Google Update Kicking Into Gear Now?
As I mentioned in our monthly Google webmaster report this morning, it seems like there is an uptick in chatter around a possible Google update kicking off this morning. It is extremely early but I’ve received emails, tweets and other correspondence of…
Yahoo Officially Rolls Out New Yahoo Search Results Design
Yahoo has officially announced the redesign they’ve been testing for the past couple weeks is now live. The new design boasts a faster load time, search results higher up on the page, a new navigation bar at the top, and a more consistent look with the Yahoo homepage. Yahoo also promises to…
Please visit Search Engine Land for the full article.
Use Site Search Data To Fuel Your Content & Key Phrase Strategy
Blindfolded, Dave listened carefully to his guide. Her clues about what lay beyond the two doors were interesting, but vague. Then the horn blared. He was out of time! He had to choose his path. But how? He needed more information! Much like Dave, mark…
How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl
For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the process of using Screaming Frog and Deep Crawl to check a list of unnatural links to be removed.
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…
Please visit Search Engine Land for the full article.
More Sitelink Performance Detail Coming To Bing Ads Reporting
To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation. The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports. Currently Ad Extenion rep…
Google: Your UGC Content May Have Triggered Panda
There is an interesting discussion going on in the Google Webmaster Help forums between an old community site that is supposedly heavily moderated and Google. It is long but in summary…
Google Knowledge Graph Adds Nutritional Information
Now if you want to know how many carbs are in an Apple, you no longer need to go to WolframAlpha, you can just go to Google and ask it.
Google announced they’ve added nutrition information to the Google knowledge graph…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and advanced tactics for search remarketing that can cut wasted spend and take advantage of brand familiarity.
How to Leverage the Social CEO
In today’s social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? But how do you convince your CEO to drop the hate and get on the social media soapbox? Here are five ways.
Demystifying Direct/Bookmarked Traffic in Analytics Reports
Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you’ll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code.
Google Wants to Launch Trusted Stores in UK
Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm’s UK industry retailer leader, John Gillan, is pushing to bring the service to the UK.
Google: No Plans for Glass Facial Recognition Apps (At This Time)
Google has told the world that it will not approve any facial recognition software for Glass until it’s had time to have a good think about it. Officially, Google says it “won’t be approving any facial recognition Glassware at this time.”
Porn Comes to Google Glass, is Quickly Banned
Google moved swiftly to get rid of the first pornographic app created for Google Glass. This was followed by a quick tweak to its Glass Platform Developer Polices to ensure that no more porn makes its way onto its augmented reality spectacles.
SearchCap: The Day In Search, June 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can…
Please visit Search Engine Land for the full article.
New Pinterest Research Shows Which Images Get the Most Engagement
A new analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest. These types of images get the most pins, repins and likes.
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Sharpen your marketing skill set by attending one of six post-conference workshops next week at SMX Advanced in Seattle. Choose from SEO, international search, social media community management, AdWords, local search or in-house SEO. Secure your spot – register now!
Please visit Search Engine Land for the full article.
Search Your Own “Pins” On Pinterest
Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for images that you’ve pinned and filter out all the other search results from other users of Pinterest. Can’t remember an image you’ve…
Please visit Search Engine Land for the full article.
SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013
Four groups of Canadian marketing professionals are set to converge at SES Toronto for a collaborative get-together with SES attendees, speakers, and exhibitors. Before we get there, the group organizers discuss the dynamic digital landscape.