How People Search For Movies on Google Predicts Box Office Revenues [Study]
A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way to quantify movie search intent, but also predict box office performance.
Pinterest Launches Search Feature by Keyword for Your Pins
Pinterest has introduced a ton of new functionality this year, beginning with its new look in March. Now Pinterest has a new search feature allowing users to find their own pins by keyword. Discover how it works and what could be better about it.
Yahoo Search Redesign Live
Yahoo announced they launched a new design for their Yahoo Search search results page.
The new design promises an improvement, by:
Improving the load time of the results
Moving the search results higher up…
Google Advertorials Penalties Are Likely Manual Penalties
As you all know, Google’s Matt Cutts went on record the other day about Google’s stance on advertorials. That is…
Google Maps Blue Dots Missing: User Contributed Photos
In mid-June 2010, Google added blue dots to its maps that display user-submitted images, those blue dots seem to have disappeared for many Google Maps users.
You can still play with them over here but within the Google Maps user interface, for some, …
Google’s Matt Cutts Says Rel=Author Can Help Search Quality
Google authorship rich snippets are everywhere these days and they supposedly do help increase traffic to your web site by improving the visibility of your listing in the search results. But can they help you rank higher…
8 E-Commerce SEO Tips Gathered From A Decade Of Consulting
In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO…
Please visit Search Engine Land for the full article.
Link Removal Request Tips for Webmasters & Business Owners
Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like yours would get such a request. Here’s why webmasters and business owners send link removal emails, and how to respond.
Optimizing Google Enhanced Campaigns: Success Starts At Migration
In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign st…
5 Ways Social Media Supports All Critical Areas of Any Company
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here’s how you can show decision-makers that social is a key investment for the growth of their organization.
Google AdWords Now With Images: Image Ad Extensions
Google announced they are testing a new ad extension to allow advertisers within the AdWords product to add images to their text ads.
This should not surprise anyone anymore…
Every SEO Silver Bullet Will Fail
No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand’s long-term popularity.
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.
Blekko Lays Off Eight, Raises $6 Million More
Earlier this week blekko, which just introduced a bold new UI, had a reduction in force. Eight people were let go “as part of an effort to reduce costs,” said CEO Rich Skrenta, who added, “blekko’s revenues are growing and these cost reductions will help us as we work toward…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads…
Please visit Search Engine Land for the full article.
Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by…
Please visit Search Engine Land for the full article.
Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t…
Please visit Search Engine Land for the full article.
Google AdWords Image Extensions Now In Beta
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”
A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s web spam team improve search quality. Matt Cutts explains that moving from the anonymous web to a web with identity helps Google…
Please visit Search Engine Land for the full article.
Yahoo Search Results Get a Google-Inspired Redesign
Taking some inspiration from Google, Yahoo’s search results have gotten a makeover. Yahoo unveiled its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.