Video Recap of Weekly Search Buzz :: April 19, 2013
Interesting week in the world, with the Boston bombing and the stuff going on this morning. I did my best to do the search…
One Out Of Five “Second Screeners” Look Up Advertised Product Info While Watching TV
To give further credence to consumers’ love of “second-screening” and why marketer’s should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV. Social networking sites…
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SearchCap: The Day In Search, April 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong” Bing has responded to the malware study conducted by AV-TEST earlier this…
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Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”
Bing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to five times more malware than Google. To that Bing said, “the conclusions many have drawn from the study are wrong.” Why is the study wrong according to Bing? While…
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4 Ways To Take Your AdWords Scripts To The Next Level
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts,…
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Another Loss for Viacom in Endless YouTube Copyright Legal Battle
A U.S. district court judge has confirmed, once again, that YouTube operates within the rules of the Digital Millennium Copyright Act and is protected by safe harbor. The court said YouTube could only be held liable for material it knew existed.
Search In Pics: Google Glass On Glass, Silly Bandz & Googely Nail Polish
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Glass On Glass: Source: Google+ Google Fiber Van At GooglePlex:…
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In-Line Search Term Reporting Coming to Bing Ads
Bing Ads announced it is working on adding a Search Terms Report to make mining search query data more accessible from within the Web UI. Currently in the Web UI, search query data is only available under the Reports section. With the update, search te…
How To Determine Your Hourly Bid Multipliers In AdWords
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your…
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5 Basic Tips to Improve WordPress for SEO and the User Experience
Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.
Take Our Search Engine Watch Annual Survey
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Driving Consumer Insights With Mobile Analytics
Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls.
Is Facebook Local Search’s Sleeping Giant, or Just Sleeping?
Facebook has the opportunity to tackle local. If you triangulate Facebook’s recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there’s an opportunity to connect buyers and sellers in locally relevant ways.
Using PLAs to Enhance, Not Encroach, on SEM
To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars.
Google Reports $13 Billion in Q1 2013 Revenues
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13.97 billion. As revenues grow, CEO Larry Page is focusing on future products and Google’s growth potential.
Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY
Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year. Revenue rose 31% year-over-year to $13.97 billion for the quarter, beating expectations. Here are the highlights: Paid Clicks — Aggregate paid clicks,…
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SearchCap: The Day In Search, April 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases Technical University of Denmark r…
Google Affiliate Network Shutdown: Who Profits?
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google’s exit could be good news for competitive affiliate networks and affiliate program management companies.
Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases
Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare diseases. Users can query patient symptoms on FindZebra.com which crawls over 31,000 medical articles focused on rar…