Link Building & The Power Of The Customer

With the growth of social networks and the ability to instantly tell the world how you’re feeling, we’ve watched power shift from brands to consumers. No longer can companies simply rely on their marketing to do the talking — they now have to rely on what their customers are…

Please visit Search Engine Land for the full article.

Is Being Found Part Of Your Social Media Strategy?

Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced b…

Google’s Matt Cutts On Common Disavow Link Tool Mistakes

Google’s head of search spam, Matt Cutts, posted a new video discussing some of the more common mistakes when using the disavow tool. Here are the six most common mistakes, note, the first one is by far the most common mistake out of all of them. (1) The file you upload should be a regular…

Please visit Search Engine Land for the full article.

Apple Makes Bing The “Default Search Engine” For Siri

One of the things that you might have missed if you weren’t paying really close attention to the live blogs of the Apple WWDC keynote is that when iOS 7 comes out Siri will be able to directly search Twitter, Wikipedia — and Bing. From a search perspective that’s potentially huge…

Please visit Search Engine Land for the full article.