Google To Mozilla: You Had 12 Megabytes Of User Generated Spam On One Page
Yesterday we broke the news that Google has penalized Mozilla for user generated spam and we did say it was a granular penalty but we didn’t know how granular until today.
It turns out, the penalty was on one specific page…
Google: Searches Don’t Use The Related Searches Option
The other week, AJ Kohn noticed that Google dropped the related searches search option from the options in the search tools
Phone Numbers In Google AdWords Display URLs?
A WebmasterWorld thread has search advertisers discussing the ability and feasibility of using the display URL to show your phone number.
Supposedly…
Google Logo For Ella Fitzgerald, The Queen of Jazz
Today, April 25, 2013, Google is honoring the life of Ella Fitzgerald with a special Google Doodle (logo) worldwide.
Ella Fitzgerald was a prominent singer, vocalist, with the nicknames “First Lady of Song”, “Queen of Jazz”…
Happy Birthday Google’s Penguin Update
Today is the one year birthday/anniversary of the release of Google’s Penguin update – it was released on April 24, 2012.
Since then, we’ve had two additional updates of it on May 24, 2012 and then on October 5, 2012. Now we await the fourth update whi…
SEO Firm Made Of Giants, BlueGlass Is Collapsing
I have this policy of not covering topics here if (1) there are not communities talking about it in forum like settings and (2) if that community is not open, I won’t talk about it. I only cover public threads and content that is available to anyone t…
Google Will Send Notifications To WWW & Non-WWW Webmaster Tools Accounts
Google’s Matt Cutts said in the ongoing Mozilla penalty discussion at Google Webmaster Help that Google will generally send the webmaster tools notification to both the non-WWW and WWW verified Google Webmaster Tools account.
Matt Cutts said the reaso…
Google Authorship Snippet Drops More By… Link
Google has quietly changes the authorship snippet within the search results. Google has removed the “more by” author link, which was added in 2011 and has changed the click behavior of some of the links in the authorship snippet…
Google Drops Instant Previews Over Low Usage
Google has officially dropped the Instant Previews from the search results due to “very low usage” by searchers…
EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs
The EU released documents this morning that detail Google’s antitrust settlement proposals and explain the Competition Commission’s position on various aspects of the investigation. First here’s what the EU says Google has proposed: Google offers for a period of 5 years to: (i)…
Please visit Search Engine Land for the full article.
A Good Start For Paid Search In 2013
It’s April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren’t the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each…
Please visit Search Engine Land for the full article.
Google Downplays Google+ With Updated Authorship Snippet?
Google has quietly changed the user interface for how they display the authorship snippet in the search results. The largest difference is that they removed the “more by” link that linked to additional stories written by that author. The other changes include that now clicking on the…
Please visit Search Engine Land for the full article.
Building A Macro To Download Webpages With Excel
When conducting research, it’s not uncommon to perform repetitive tasks like downloading a group of webpages. A favorite tool I use to automate this is iMacros — it’s free and powerful. Just be sure to use the Firefox version, as its capabilities are limited in other browsers like…
Please visit Search Engine Land for the full article.
Rise of the New School SEO Professional
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?
10 Vital Steps to Building Social Influence
Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Yet, few will achieve action-inspiring influence without planning and effort. Here are 10 lessons in how to influence and inspire others to action.
International Expansion: Break Down Barriers With Google+ Hangouts
Expanding internationally is extremely challenging.you have to deal with different time zones, languages, and cultures. Google+ Hangouts can help break down the barriers separating you from your clients, customers, or your own staff.
Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends.
Using HARO to Create Fresh, Compelling Content
Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.
Yahoo Bing Network: New Details on Searchers Not Using Google
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher.
Guy Kawasaki Talks Content Marketing, Social & Google+
With so many sources of original content, it’s getting increasingly difficult to stand out from the crowd. You have to create, curate, and share content, but you must also position yourself as an expert and genuinely interact with your communities.