Smart Geographic Segmentation & Bidding With Enhanced Campaigns

New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits…

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Mobile Site Configuration & The Vary HTTP Header

Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by…

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Google Maps Adds 1,001 New Street Views From Singapore’s Bay To The Vermont State House

Google Maps has added more than 1,000 new destinations, with an expansive collection of street views across Asia, Europe, Latin America, the US and Canada. New Singapore street views have been added for Fullerton Heritage Promenade, the Singapore Zoo, …

SPONSOR MESSAGE: SEO Tips & Tools @ SEO.mobi by Stephen Noton @MISCinfo #1 SEO Consultant in Asia

Stephen Noton the SEO Consultant in Singapore, Thailand, Malaysia, Hong Kong & China is sharing his life and his 16+ years of SEO & marketing in an App at http://www.SEO.mobi. In the App: Access to the Best SEO Tips, Plus SEO & Marketing Tools Automated Link Building Tool (for free)…

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Facebook To End Sponsored Search Ads — For Now

Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told…

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Why You Should “Bing It On” In Your Online Marketing

Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…

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Unstructured Data In Display: Cut Through The Fog To Provide Insight

In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…

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