Google AdSense 10 Years Old: Which Was Your Best Year?
Google AdSense is ten years old today and Google wants everyone to know about it – as they should. AdSense has given Google a way to bring in a nice and sizable secondary source of income…
Google Makes Non-Desktop SEO an Absolute Necessity
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
Google Webmaster Tools “Links To Your Site” Reporting Bug
Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday I noticed the issue the issue myself and today, Google confirmed this is a reporting bug. In short, tons of…
Please visit Search Engine Land for the full article.
Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0
”We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines….” For enterprise SEOs, receipt of this notification is usually followed by a deep, sinking feeling in your chest. You check your keyword head-terms…
Please visit Search Engine Land for the full article.
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
Last week, I attended the SMX Advanced session, “From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO,” moderated by Elisabeth Osmeloski with speakers Marcus Tober, founder of Searchmetrics Inc., Julia Gause, Director of SEM for Scripps Network and Stephan Spencer,…
Please visit Search Engine Land for the full article.
How to Create Great Content: Start by Creating Content for Yourself
Here’s why a long-term content strategy rooted in “how do I create content that I myself would genuinely want to consume?” rather than “how do I get people to my website?” will raise the quality of your content and help build an audience.
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.
Pro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have plunged into the remarketing world via Google’s basic remarketing program, there are many varieties and programs available beyond Google. This session…
Please visit Search Engine Land for the full article.
Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in 2012.
Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah,…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, June 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings Google’s head of search spam, Matt Cutts, said in a recent video that using…
Please visit Search Engine Land for the full article.
Google Analytics Admin Panel Gets a Redesign
Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and profile.
Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Ranking
Google’s head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image web site has no impact on rankings. The question was, “Does using stock photos on your pages have a negative effect on rankings?” Matt’s answer was very short, he said…
Please visit Search Engine Land for the full article.
#Facebook #Hashtags #FTW?
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.
Google Webmaster Tools Warnings to Include Example URLs
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions.
Why You Can’t Miss SMX East – Straight from Your Peers
Attend SMX East for essential SEO, paid search and social media tactics that drive traffic and sales. Join us October 1-3 in New York City. How do you know if SMX East is for you? Don’t just take our word for it – read what past attendees have said (full testimonials here)… SMX East in […]
Please visit Search Engine Land for the full article.
Big Data + Big Math = Big Mess or Big Money?
Up Close Coverage From SMX Advanced 2013 What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of…
Search Spammers Admit Defeat After Spam Algorithm But Vow To Return
Last Wednesday Google released the spam algorithm to target very spammy niches and “illegal” link building and spamming techniques. Did it work…
Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches
While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs. The Carousel display shows results in an image-focused fa…
High-Priced Talent Letting You Down? PPC Moneyball Revisited
As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that Moneyball stuff. My theme for this column is the woeful underperformance of the team known as the Toro…