Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing

The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are…

Please visit Search Engine Land for the full article.

2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Today, we at BrightLocal released the findings of our 2013 Local Consumer Review Survey. This is the third wave of this study which explores consumer consumption (aka “reading”) of online reviews and how these influence their opinions and purchases from local businesses. More People…

Please visit Search Engine Land for the full article.

Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements

Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot…

Please visit Search Engine Land for the full article.

AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta

On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor…

Please visit Search Engine Land for the full article.

FTC Updates Search Engine Ad Disclosure Guildelines After “Decline” In Observance

In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a “decline in compliance” since they were first…

Please visit Search Engine Land for the full article.

Google Update Underway: But For Payday Or Panda?

There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt…

Please visit Search Engine Land for the full article.

SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam

In a horrific sequence of events, Oregon SEO consultant Michael Cottam lost both of his parents on the evening of June 16, 2013 near Myrtle Point, Oregon when Renae and Lola Cottam were murdered in their home before their house was set on fire by the s…