Mastering PPC: Advanced Bidding
As a follow up to last weeks post, Mastering PPC: Bidding Options, here you will find some advanced bidding options and strategies. In case you didn’t turn on your TV or go on the internet this week, there was indeed an *NSYNC reunion on Sunday night (Yipee!) and the guys were so excited to learn […]
Google Apps Unofficial Support For Google Glass
One of the biggest complaints about Google Glass is that it does not work with Google Apps accounts. Well, one of the biggest complaints from Google Apps users is that nothing new from Google works with Google Apps…
Will The Number Of Reconsideration Requests Drop With Google’s Manual Actions Viewer?
In a video by Google’s Matt Cutts yesterday, Matt shared that Google receives about 5,000 reconsideration requests per week. Google has told us they review each and every request submitted individually. So as you can imagine, that can take a lot of m…
6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they…
Please visit Search Engine Land for the full article.
Correlation, Causation & Coincidence in SEO
It’s absolutely critical to understand and remember the differences between correlation, causation, and coincidence. Here we define each term, and look at some examples that you likely have (or will) encounter while monitoring your rankings.
Structured Data and Schema Markup for “Dummies” (and by “Dummies” I Mean “SEO Savvy Readers”)
Several months ago, Wil wrote a blog post that highlighted (pun intended – I’m witty like that) the benefits of incorporating structured data on SERPs via the Google Highlighter Tool. Wil articulated some great reasons on why implementing structured data can be tremendously beneficial to users (and to the businesses they end up patronizing), but […]
Your Small Web Site Not Ranking Well In Google? Matt Cutts Wants To Know About It.
Google’s head of search spam, Matt Cutts, asked last night via Twitter for webmasters and SEOs to fill out a survey on the topic of small sites and Google rankings. Matt Cutts asked “if there’s a small website that you think should be doing better in Google, tell us more here. The…
Please visit Search Engine Land for the full article.
3 Paid Search Strategies For Maximizing Brand Equity In Retail
Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. For the most part, search represen…
Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far
Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And …
Google AdWords Adds Product Updates Box To Blog
In an effort to communicate new AdWords product updates, features and changes, Google has added a “Product Updates” box to the top right corner of the AdWords Blog.
Google said, “You’re busy, and we know it’s not always easy to stay on top of every in…
Google Structured Data Report Flatlines, Google Fixes
Over the past few days, there were several reports in the Google Webmaster Help forum that the structure data report within Google Webmaster Tools was reporting zero elements of structured data…
Google’s Matt Cutts Wants To Know Which Small Sites Should Rank Better
The question of big sites vs small sites and how they rank in Google has always been one of those questions SEOs have asked. In fact, it seems that only 30% of SEOs believe web site size does not matter in terms of rankings…
Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]
Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets.
Let Your Audience’s Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways.
Links, Camera, Action: How to Get More Quality Links from Your Video Content
In this post Ben Holbrook shows you how to use your video content to get more links. From pandering to people’s egos to playing it cool this post is a must read for all you video SEOs
Post from Ben Holbrook on State of Search
Links, Camera, Action: How to Get More Quality Links from Your Video Content
Google Moving The Goal Posts With Reconsiderations
A new post from www.davidnaylor.co.uk. BAZINGA!
Basic SEO Rules Everyone Forgot
Search engine optimization doesn’t call for much in the way of due diligence. After all, the optimization process only requires that you improve your performance. As the search environment grows and becomes more sophisticated, more complex, the opportunities for optimization increase across every active Website. Hence, you’re more likely to ignore some really basic stuff because it’s just not sexy or interesting. Here is a quick rundown of things you should be doing but probably are not. Analyze Your Site Search Query Data Site search is the step-child of Website navigation. Most people throw a Google Custom Search Engine on their sites and forget about it. Problem with that solution, however, is that the free version doesn’t tell you much about what people are searching for. If you’re going to use a site search tool you should get the most out of it. People use site search because they cannot find what they are looking for. Another way to look at this is that people cannot find what they are expecting to find when they land on your Website. Put a decent site search tool on your site that reports all your queries to you and you’ll have a rich […]
How to find ALL THE LINKS to that cool thing you made
There are several reasons you’d want to find all of the URLs that point to one page or another. Consultants often like to report on referring domains to a target page or tool they’ve created and webmasters themselves always love Continue reading »
The Web Developer’s SEO Cheat Sheet 2.0
Posted by DannyDover
It is my honor and privilege today to introduce the brand-new version of The Web Developer’s SEO Cheat Sheet. This free and downloadable document covers all of the important SEO code and best practices that are needed by online marketers and developers.
Benefits and features
- Save the Google searches for your new inbound visitors: This cheat sheet covers all of the details you would normally spend hours researching online. This leaves you with more time for the important things (like laughing at JennaMarbles or pretending you don’t watch Vine compilations).
- Available both online and offline: You can store the free downloadable PDF wherever you want. Save a hard drive, kill a tree! (It’s printable.)
- Updated for the inbound marketer: With new sections like responsive design and rel=”author”, you can uphold your flawless nerd reputation by publicly shaming those who make syntax errors in their code (and are foolish enough not to download this cheat sheet!).
Information covered
- Important HTML Elements
- HTTP Status Codes
- Canonicalization
- URL Best Practices
- Webmaster Tools
Page 2
- Robot Control Syntax
- Important User-agents
- Sitemap Syntax
Page 3
- Facebook Open Graph
- Twitter Cards
- Google+
- Google+ Authorship
- Google+ Publisher
Page 4
- Targeting Multiple Languages
- Mobile Web Development (Responsive Design)
Backstory:
It has been five years since I created the first version of this cheat sheet. Frustrated with how hard it was to find technical SEO information, I stayed up an entire night crafting the original resource. Without getting a second opinion, I blindly posted it on the company blog and went into the office.
At the time, I was still establishing my professional self and was an intern at Moz. The company was small, and the future of my unpaid internship was uncertain.
The blog post announcing the new cheat sheet resource went on to become the most popular blog post (as judged by thumbs) in the company’s history (in fact, it still is!). The cheat sheet was heavily distributed on popular sites of the day and drove an incredible amount of much-needed links to the still-developing SEOmoz domain.
The Moz team was super excited about how many people the resource was helping, and I gained some desperately needed clout. When Rand tried to show his excitement over the piece, I learned an incredibly valuable lesson about intra-office communication.
Note to interns everywhere. Don’t actually make vocal sound effects when your get the opportunity to “blow up” your boss’s impromptu pound handshake.
Rand: Great job, Danny! Pound it!
*Reaches out fist in congratulatory manner*
Me: BOOOOM! POW! EXPLOSION!
*Confusion followed by reddened face*… *Saddened apology*
Rand: Erm… good job anyways!
Despite my social mishap :-), Rand and the team continued supporting me and this resource. Today’s version is better than the original and even more valuable.
Looking back, the Moz team was absolutely fundamental in shaping me into the person I am today. My career at Moz was some of the most important years of my life thus far.
After leaving Moz in early 2011, I used the many habits and skills I learned from the talented team and continued to step up my career.
Thanks to Moz (and partly due to the original version of this cheat sheet), I am now living my ideal lifestyle by pursuing my bucket list full-time. You can read more about my story here.
Thank you!
A very special thanks to Cyrus and Dawn Shepard for making this new resource a reality. Your long hours and persistence have been inspiring. Thanks to the Moz design team for your artful assets and gleeful glamour (those are good things!).
Lastly, thanks to all of you for downloading and making this thing a success. You all rock!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
SearchCap: The Day In Search, August 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gets 5,000 Reconsideration Requests Per Week Google’s head of search spam Matt Cutts announced in a recent video answer that Google receives about…
Please visit Search Engine Land for the full article.