Google Gets 5,000 Reconsideration Requests Per Week

Google’s head of search spam, Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google Webmaster Tools. In January 2013, Google said they had taken manual action on 400,000 different web sites and averages about 5,000…

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Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome

Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool.  Looking at tweets over the past 7 days, “Keyword Tool” yields a sentiment score of…

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Planning and checking your Conversion Rate Optimization

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…

Planning and checking your Conversion Rate Optimization is a post by on Yoast – Website Optimization.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Issue-Oriented Marketing: Maintaining Momentum During Congressional Recess

Many corporations and non-profit organizations use political and issue-oriented marketing to sway citizens’ votes on topics ranging from Internet sales taxes to food stamps. Some even work simply to get people to the polls. A familiar non-partisan example is Rock the Vote’s campaign,…

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How to Recover from Panda Dance

gradualIn early June this year, Matt Cutts (head of Google’s search spam team) confirmed that Panda will be rolling out monthly over 10 of 30 days (or more known as the Panda Dance) on his talk with Danny Sullivan on SMX Advanced.

This particular update implies that Panda filters will now be slowly integrated to Google’s search ranking algorithm. The said algorithmic update was officially rolled out last June 25, 2013.

SOLID UI: Bringing Development Thinking to User Interface Design

Over the past n years, I’ve been doing 3 different things: marketing (10), UX (7), and development (more than I’ll admit to). More recently, I’ve been building a bunch of interesting things for the team at SEOgadget, ranging from Twitter Streaming API storage and infrastructure, to a project management system, and a reporting suite. What […]

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