So You Want to Talk About Linking on the Web
Everyone has the right to earn a reputation for being resourceful and clever in whatever field they work in. The World Wide Web is a great platform for doing that. However, in search engine marketing there are two kinds of content that prove you’re not ready to earn a good reputation for being resourceful and clever: Articles that tell people how to create their own manipulative links Articles that tell people how to sneak past search engine filters If you have a competitive advantage in the SERPs, being the first person to talk about that competitive is asking for trouble. Sooner or later you have no competitive advantage because other people follow in your footsteps. And in time you may find that new search engine rules turn your once competitive advantage into a disadvantage, maybe even a penalty. As we just learned, sharing your favorite linking resources on the Web is a very short-sighted idea. Not because people don’t already know about these great linking resources, but because bringing more people in to abuse and exploit those services only shortens the window of opportunity you have to enjoy your competitive advantage and increases the probability that one day your clever […]
Local U Advanced – NYC Sept 30th
Fall has descended (and I am riding my bike in 40 degree temperatures ….brr) and our SMX Local U Advanced Workshop is only 11 days away. We have sold 75% of the available tickets so there are only 14 left. If you are thinking of coming now is the time to sign up. If you […]
Google Adds Rugby Results To Sports Answers
Are you a Rugby fan…
Calico: Google’s Moonshot To Keep People Alive Longer, So They Can Click On More Ads
Yesterday, TIME can out with an exclusive story named Google vs. Death on Google’s next moonshot idea. The project is called Calico and its goal is to keep people alive longer and living better.
Google’s previous moonshots include Google Glass, Self …
Look Out Tumblr, Here Come the Link Spammers
Takehshi Young reveled in seeing one of his YouMoz posts promoted to the main blog yesterday. And then I came along to pee on his parade and call him a spammer. I am sure few people would delight in that experience and he would be right to be annoyed with me. Nonetheless, I am right to point out that openly sharing how to use a service for Tumblr for search-manipulative linking is spammy. This is one of those sensitive areas of SEO bloggery where some people just absolutely feel vindicated in telling the world how to go out and get all the manipulative links you want. After all, we’re “giving back to the community”, right? But what happens is that the community rushes over to the newly targeted service like a herd of drug addicts in need of a fix and then they start beating the crap out of that service by loading it up with cheap content placed just for the sake of “building links”. I know Tumblr has been used for years for link building. I know that Blogger and WordPress and other popular platforms have been used that way, too. But not every social media platform can […]
Paid Search Drives Store Revenue… But How Much?
RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…
Please visit Search Engine Land for the full article.
Understanding Link-Based Negative SEO
Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples.
Wireframe Tools – Helping the SEO vs Designer Problem
We look at how wireframe tools can help SEOs & designers communicate effectively & improve workflow when building or redesigning a site.
Post from Laura Phillips on State of Digital
Wireframe Tools – Helping the SEO vs Designer Problem
Back to The Brewery: this year's SearchLove London session announcements
SearchLove London has crept up on us faster than we thought possible and there’s now just five weeks to go until hundreds of online marketers descend on the capital for our hottest conference to date.
Back to The Brewery: this year’s SearchLove London session announcements
SearchLove London has crept up on us faster than we thought possible and there’s now just five weeks to go until hundreds of online marketers descend on the capital for our hottest conference to date. With world class speakers, an aptly Continue reading »
The End Of One-Size-Fits-All SEO Reporting
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well…
Please visit Search Engine Land for the full article.
Google Wants Feedback On Custom Maps
Abby from the Google Maps team posted in the Google Maps Help forum asking Google Maps users who are interested in custom maps to sign up for a research study.
Abby said if you use My Maps and Maps Engine Lite you may be interested in learning about a…
What Happens When You Disavow 35,000 Links In Google?
Cyrus Shepard posted on Google+ about a case study he posted on his blog about the results after he disavowed 35,000 links pointing to a site.
He said, “On April 3, 2013 I disavowed every link to my website I could find through Google Webmaster Tools….
Poll Results: SEOs Don’t Agree On If Unlinked URLs Help With Rankings
Last week, I covered how unlinked URLs are used by Google for discovering and indexing new content – heck…
10 Common Google PLA Mistakes (And How to Fix Them!)
Google’s Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns.
No Budget for SMX East? Register For A Free Expo+ Pass
Attend sessions on internet and search engine marketing presented by Google, Covario, Quantcast, and Page One Power. Be inspired by two keynotes. Meet over 40 leading solution providers. Participate in SMX Theater presentations and attend invaluable networking events. All for FREE – as long…
Please visit Search Engine Land for the full article.
How to Build Links With Location Relevance
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here’s how to prepare for the increasing role of local.
Speaking at Conferences: Why You Should Be Brave And Do It
Speaking at conferences can be a daunting thought but does bring opportunities and rewards. Here are a few reasons why you should consider it.
Post from Gemma Birch on State of Digital
Speaking at Conferences: Why You Should Be Brave And Do It
Live Website Audit: The Ja Joint
This week’s hangout will be a live website audit, hosted by Chris Butterworth and a special guest Carly from The Ja Joint. Her website has been just launched and we’ll be looking at everything that a new website can do to give it the best chance to rank well in search engines including:
- Technical SEO
- User Experience
- Content
- Outreach
- Social
- Strategy
Website: http://www.thejajoint.com.au/
How to join?…
The post Live Website Audit: The Ja Joint appeared first on DEJAN SEO.
Driving Directions vs. Reviews as Ranking Signals for Google Maps
In my college days, I cooked at some local restaurants (free meals made it an attractive option for a starving college student). One of the restaurants was in the center of town, at one end of Main Street, and it was a popular place for local residents…