Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live
The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is…
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SearchCap: The Day In Search, October 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me” A story on CNN.com claims that Atlanta voiceover…
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Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me”
A story on CNN.com claims that Atlanta voiceover professional Susan Bennett is the original voice of Siri, Apple’s iPhone voice application. According to the story, Bennett did voice work for the software company ScanSoft in 2005. CNN says ScanSoft was then purchased by Nuance Communications,…
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Search In Pics: Android Mini Golf, Google Garage, & Glass At The Emmys
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Mini Golf: Source: Google+ Google Top Contributor Summit Awards:…
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Dear Content Spammers: Old Articles Rank Just Fine in Google’s SERPs
Yet another weak SEO idea is now being elevated to the status of pseudo-fact: that fresh content somehow trumps old content in Google’s search results. It’s this kind of nonsense that really leads people to generate new waves of spam because they believe this crap and start following really bad advice. Stop and think about the sources of these strategies: people who told you to use PageRank sculpting, to use guest blogging for links, to invest in more infographics, to use flat site architecture. Their track record is rotten with the demise of thousands of Websites that followed their terrible advice. You can find these people in blogs, on forums, even in the news media, dispensing formulaic SEO buzzword advice that is based only only how impressed they were with someone’s presentation. They don’t look at the consequences of widespread adoption of “cutting edge” ideas that are surefire ways to win in the SERPs. And what’s worse, their readers are even less discerning. If you ever wonder why I am so critical of so much SEO philosophy, it’s because so many people in our industry do not learn from their past mistakes. “Oh, Google Panda screwed us! Wah! Oh well, […]
Instagram Ads Are Coming to Photo Stream
Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms. Also, advertisements must have high-quality images and videos, so they look as if they belonged in the stream.
Instragram Ads Are Coming to Photo Stream
Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms. Also, advertisements must have high-quality images and videos, so they look as if they belonged in the stream.
Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details
Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents.
Video Recap of Weekly Search Buzz :: October 4, 2013
Bit of a crazy week with SMX and all the major announcements to catch up on. Google announced they rewrote their search algorithm to make it faster and more precise, nicknamed it Hummingbird. However…
Structured Data Superstars @ SMX East
Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the l…
Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT
Ezine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases. Right around this same time, Google also mentioned that if you are …
9 PPC Tips to Kill it in Q4
I’m a little odd when it comes to the holiday season. I put my lights up in mid-August and get a tree so early it’s pretty much firewood by the time Christmas rolls around. When it comes to shopping however, I am NOT a pre-planner. I go to the mall precisely one day a year: […]
Google’s Stopwatch Stops Ticking
In August, Google launched a stopwatch like feature where you can search for [set timer for X] and Google would launch a stopwatch timer.
This feature has stopped working.
It use to work somewhat like this, as I captured in our animated GIF…
…
Google: Server Location Mostly Irrelevant For SEO
One of the SEO tips given by many professionals is to make sure to host your web site in the country you want it to rank in. The truth is, it isn’t that important and may be irrelevant in many cases, Google said…
Google Mobile Ping Attribute Speeds Up Mobile Search By 400 Milliseconds
Ilya Grigorik, a Google Developer Advocate, specifically working on making the web faster, announced quietly on Google+ that they just launched a new feature that will make mobile search faster by 200-400 milliseconds…
Official But Temporary Google Glass Distribution
Timothy Jordan from Google announced on Google+ that Glass developers can now get their Glass Apps, i.e. Glassware, published officially on the MyGlass page…
Google Now Integrated With Knowledge Graph
Part of the big Google announcement from the other week was a better and smarter knowledge graph…
Link Building 101: Competitor Analysis
Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let’s dive into the how of competitor backlink analysis.
Google Makes Mobile Search Faster With Ping Attribute
Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to…
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New Data Suggest AdWords Enhanced Campaigns Actually Work
Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it…
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