New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters
A beta version of RadioSearchEngine.com launched this week after more than a year in development. According to its creator Michael Robertson, the site is the world’s first radio search engine, “There are other directories of A-Z lists of radio stations, but this is the first search…
Please visit Search Engine Land for the full article.
Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The study involved 315 US business locations. These are not independent, small businesses. SIM Partners…
Please visit Search Engine Land for the full article.
International SEO: 22 tools and one infographic to help improve your strategy
At Distilled’s Searchlove conference earlier this week WooRank’s Aleyda Solis gave an excellent overview of some of the main challenges involved in implementing an effective commerce strategy.
The full run through is available on Slideshare, but here is a compilation of the tools that Solis recommended…
Keyword research tools
- SEMrush
- Google AdWords Keyword Planner
- Google Trends
- Yandex Keyword statistics
- SEO Chat Suggestion Keyword Finder
- Searchmetrics
- Ubersuggest
- Baidu Keyword Tool
Another tip, don’t rely on Google Global Market Finder to identify opportunities as it’s not always accurate.
International SEO ROI calculator
Once you have analysed what’s required from a business, technical, content and language support perspective, this tool can help validate the feasibility and break-even point for each market.
Hreflang Tag Generator
When properly implemented hreflang tags help sites to avoid misalignments by specifying the page’s language and country targeting.
This tool will help to create hreflang tags for different languages and countries with the correct syntax and value formats.
Hreflang sitemap tool
This tool from The Media Flow allows users to create an XML sitemap including the hreflang annotations.
Hreflang validation
Dejan SEO has created a free tool that enables site owners to validate the implemented hreflang annotations.
Understanding local markets
The Google Consumer Barometer and TNS Digital Life have information that helps businesses to better understand their international audience.
SimilarWeb
SimilarWeb enables site owners to seek out the competition by identifying the top websites in the relevant industry and country.
Popular content
These tools are useful for identifying the most linked and shared content in each international market and industry.
Influencers
These tools identify local industry influencers, which allows site owners to come up with a targeted content and outreach strategy.
And finally…
Here’s Aleyda’s international SEO checklist.
No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!
SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speaker…
5 Conversion Tracking Tips For AdWords
Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’d like to continue in that vein and share some more tips for tracking and optimizing by conversions, whether they are of the call or online variety. When I…
Please visit Search Engine Land for the full article.
How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps
In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here’s how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond.
Google+ Custom URLs – Facts, Tidbits and Concerns
Google rolled out a series of new photographic tools on Tuesday that they hoped would make them as cool as Apple but it seems that all folks are talking about is the new “custom” URLs at Google Plus. Here are a number of factoids, observations & issues in relation to the latter: “Custom” is a […]
The Halloween Witch Google Doodle : Spooky But Offensive?
Today on Google’s home page is the 2013 interactive Google Logo, aka Google Doodle. This is the Halloween Witch, which lets you mix and match potions into a cauldron and then see the output. While the logo is fun and spooky…
Search Extensions Being Tested By Google AdWords
Google seems to be testing a new AdWords Extension, one that has not really been seen or talked about before, from what I can tell.
These are search ad extensions, basically search boxes in the ad…
Jill Whalen Says The SEO Industry No Longer Needs Her
There are few people in the SEO industry who have been as consistent and giving as much and for as long as Jill Whalen.
To many, Jill is the Queen of SEO. She has been working in SEO for almost 20 years, even before the term SEO was around…
Google Webmaster Tools Overtaken By Large Logos?
There are two reports at Google Webmaster Help forums that Google Webmaster Tools has a display bug. Specifically, when you login and try to see your data…
Awesome Google Webmaster Tools Security Issues
Google announced a new outstanding feature for Google Webmaster Tools named Security Issues.
This new dashboard helps quickly know what security issues your site has…
Halloween Logos From Google, Yahoo, Bing, Ask.com & More
Happy Halloween everyone. The search engines all went far out to make some extra creative logos and animations for their home pages today on Halloween…
20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers arou…
Google Adds Glassware Page For Glass Apps But Missing A Search Box
Google has quietly added a new section to the MyGlass site for Glassware. This section will be the location Google Glass users will be able to discover and manage the apps (i.e. Glassware) they can add to their Google Glass. As you know, Google opened …
Content Marketing for Small Business: The Five Ws
Do everything you can to get your good content out there and follow its traction. Even if you’re a small business, you can think big in your content and overall business strategy. Here’s how to use the five Ws to mold your content.
A Beginner’s Guide to Ghost
The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It’s a “friendly” blogging platform that offers an alternative to WordPress’s kitchen sink approach.
Google Logo Dressed Up As A Halloween Witch Today
To celebrate the spookiest of all holidays today, Google has replaced its logo with an interactive image of a Halloween witch browsing her book of spells. By clicking the play button on the logo, the book transforms into a caldron and users are prompte…
Focus Groups and Knowing Your Audience
This article looks into website audiences and how to increase conversion by running a focus group. Tips on question and formats and evaluating the data.
Post from Neil Walker on State of Digital
Focus Groups and Knowing Your Audience
Google Serves Up Some Halloween Fun
A new post from www.davidnaylor.co.uk. BAZINGA!