Tips to diversify for long-term PPC search marketing effectiveness

PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists.

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Google Ads announce more changes to match types – Challenges and opportunities

Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.

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Four ways to use marketing feedback loop to optimize SEO efforts

A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways to identify and use it to improve SEO.

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Your step-by-step guide to content marketing keyword research

Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.

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Over half of searches on Google yield zero clicks

Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.

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Six beloved content marketing tools recommended by the pros

New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included.

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