How to educate clients about SEO and earn their trust
Clients understood SEO and its value when the significance was explained in simple terms. Tips to educate clients about SEO, pitch services, and gain trust.
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Scaling SEO: 5 levels of automated digital progression & elevation
BrightEdge’s Jim Yu discusses the five levels of scaling SEO, from manual SEO all the way to real-time decision-making and automated optimizations.
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Why website security affects SEO rankings (and what you can do about it)
Hubspot found that 82% of a consumer survey would leave a website that was not secure. Four steps to get started on security, and why it will help your SEO.
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Pre-made calendar with over 300 holidays to help plan editorial content
Looking for a holiday calendar to help plan editorial or social media content? Here’s a calendar with more than 300 holidays to give you ideas and inspo.
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The evolution of Google’s rel “no follow”
Anyone relying on rel=nofollow to try and block a page from being indexed should look at using other methods to block pages from being crawled or indexed.
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Transformation of Search Summit 2019: Highlight reel
Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.
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Five factors that determine the overall page quality
Google hires real humans known as “Search Quality Raters”. Page Quality rating (PQ) is a grade given after analyzing “how well a page achieves its purpose”.
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Creating SEO-friendly how-to content
Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to sales.
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ROI of improving online reviews: +0.1 stars can boost conversion 25%
New report explores the ROI of improving online reviews and why brands should focus on location marketing, “near me” searches, and requesting reviews from customers.
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What Google’s change in nofollow link means
Effective from March 1, 2020, the nofollow links will be used by Google as a hint about what to consider or exclude while crawling websites.
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Four steps to create an effective content marketing strategy for your eShop
Four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales.
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Accessibility and SEO: Where they overlap and how to optimize for both
What if I told you that accessibility and SEO could go hand in hand? Let’s see how it can be done with site and page structure, images, and more.
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Why businesses should implement structured data
It’s been eight years since schema was introduced, many brands are yet to implement it. A look at what structured data is with samples, and its benefits.
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Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville
Mastercard’s SVP of Global Digital Marketing Guillaume Conteville discusses optimizing for voice search and his upcoming session at the Search Summit.
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Different ways voice search is affecting your brand
More people searching for information on the web using voice-commands is a paradigm shift being observed. Four crucial ways voice search impacts your brand.
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15 Tried and tested bookmarklets for SEOs to improve productivity
I’ve hunted through the mass of useful and useless bookmarklets to list the 15 most useful ones that can help you save time and smash your deadlines.
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Top four social listening tools for 2020 and why they’re great
Every business wants as much customer feedback as possible. A list of the best social listening tools for the coming year.
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Search transformation projects: Q&A with SAP’s Siddharth Taparia
Siddharth Taparia, SVP and Head of Strategic Transformation and Partner Marketing at SAP, discusses his upcoming session at the Search Summit on search transformation projects.
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The State of SEO 2019 – Infographic
The survey reviewed 70% of in-house marketers and 30% of agency heads. Insights on the understanding of attribution models and more SEO aspects shared.
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Six social media marketing strategies that work and convert
In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Six new and proven social media marketing strategies on key areas.
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