Category: Search Engine Watch

Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data suggests that doing so will only help your organization’s content perform better in the search results.

If you haven’t yet entered your nominations for the U.S. Search Awards, you only have a few more days to do so. The deadline is this Friday, July 19, for individuals, agencies, or organizations hoping to have their outstanding achievements honored.

With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives – curating customer lifetime value and driving ROI.

Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they’re looking for and what products are relevant to them.

Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other?

Today’s Google Doodle honors Dutch painter Rembrandt van Rijn, considered one of the greatest portraitists of all time. He is perhaps best known for his series of self-portraits he painted every year throughout his life, including the year he died.

Keeping up with the “how” is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving field of SEO, while there are many more “what to dos”, knowing how to do them is ultimately what leads to success.

With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here’s an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords.

Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services on social. Here are some guidelines on how small businesses should use social media.

The success of this lawsuit is going to open a flood of new lawsuits against The Dirty and other sites like it that host third-party content. It is likely that such sites are going to take removal requests more seriously to avoid costly lawsuits.

Instagram has announced a new way for users to share their content with the ability to embed both photos and videos across the web. The embed feature could be promising for brands by allowing content to be more discoverable.

Change is a constant, but you can stay on the right path by making sure you include contact information on your site, claim your social profiles, don’t ignore social media, monitor your business name, and make sure your site is mobile-ready.

What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading to consumers actually buying a product will give you great insights and help optimize your campaigns.

While frustrations due to unresolved technical support issues are understandable, when asking for support on a free plugin, please consider the author and their time. They aren’t just twiddling their thumbs waiting for support requests.

Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn’t the full survey data, it does have a lot of interesting information to consider.

Google’s Distinguished Engineer says that if your website is down just for a day, such as your host being down or a server transfer, there shouldn’t be any negative impact to your search rankings. However, extended downtime could have an impact.

In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won’t want to miss.

RLSA offers a great potential to get creative and target potential customers by combining a visitor’s website behavior with their subsequent search queries. Here’s how you can get started using RLSAs and best practices for strategy and structure.

Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from Fortune 100 companies, tech sites/blogs, news publications, and even Google is quite limited.

In a newly published interview with Eric Enge, Google’s Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers.