Category: Search Engine Watch

Letter asks that the government release its own transparency reports that show the number of individuals targeted and the number of accounts and devices covered. Supporting this would be more detailed transparency reports from the companies involved.

It happens. After years in the same industry and endless projects, presentations, and conferences suddenly the joy is gone. Let’s define and identify the signs of burnout and find and share some ways to deal with it and reignite your passion.

July 22 is finally here, which means any PPC advertisers who haven’t yet upgraded to Google AdWords enhanced campaigns are now being switched automatically. Here are some top tips on enhanced campaigns from experts to help you with the transition.

Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here’s why quantity always wins.

Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.

Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.

Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed that a new Panda began going live on July 18. This update doesn’t seem to have as wide of an impact as previous ones.

More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month.

The Korean FTC stated Google was not demonstrating an unfair advantage by preloading its search engine on Android mobile phones. While this is one small battle won by Google, it still has its hands full with an ongoing antitrust battle in Europe.

Bing initially provided info directly in the search box for a celebrity, politician, athlete or a connection on LinkedIn with a public profile. This has now expanded to include brands, movies, albums, places, software, sport teams, animals, and more.

SEO isn’t content marketing and content marketing isn’t SEO. There’s some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here’s why you should be proud to be an SEO professional!

Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers.

Amazon is definitely the right place for merchants looking to increase sales – it’s just a matter of picking the right advertising product. Here’s a rundown of the three most popular forms of Amazon advertising: product, local, and display ads.

A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism.

Ripoff Report, one of the most popular review sites for posting customer complaints, has launched “Ripoff Report Verified.” The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month.

In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20 billion, comScore reports. YouTube also reveals which summer movie and music blockbusters video ads were viewed most.

The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially designed so all the above features work better and more intuitively on a bigger screen.

Although it was widely thought that Google’s three-year long antitrust review in relation to the firm blocking its rivals in search results was coming to an end, it seems not. EU regulators say Google must offer more and improved concessions.

SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it’s time to call in an SEO professional.

Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here’s how owned, earned, and paid media supports SEO for maximum organic search performance.