Category: Search Engine Watch

Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online.

Today’s Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo 51 and was the critical piece to identifying the structure and composition of DNA.

It’s no secret that some Fortune 500 companies are behind the times when it comes to their social media. A new study examines to what extent corporations are now using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.

Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they’ve seen the advertising on Foursquare.

Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren’t very lucrative to sell, its relevance to your normal products gets you the right external links. Here’s how it works.

Should you translate, localize, rewrite, or use a combination of all of those? Here’s a break down of some of the benefits and drawbacks of directly translating your content as opposed to having it re-written by a native.

With the recent changes and expansion of Google’s Product Listing Ads (PLA) program, it’s never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here’s a calendar that will help you get ready.

Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. How does Google handle this type of hidden text?

Sixty-two percent said Facebook would see an increase in investment, while 51 percent said LinkedIn would, and exactly half stated Google Plus would be an area of social media to increase marketing and advertising efforts.

Google agreed to give $8.5 million to a handful of nonprofits as well as revise the language within its privacy policy in order to settle a case that claimed Google leaked personal information of users to third parties through referrer headers.

Webmasters have long been told to never create duplicate content. But what about necessary duplicate content, such as privacy policies and other required legalese that websites are required to carry? Google’s Matt Cutts says don’t stress about it.

A new Unruly Media report finds a pattern with the sharing activity of GEICO’s “Hump Day” that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013.

Solve today’s algorithmic challenges, and future-proof against Panda-monium! Here’s a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.

Launching a new website is hard. Launching a new brand with that new website can be downright madness. There’s a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here’s an inside look at the journey.

AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software. Here are a couple of easy ways AdWords Scripts can be used to streamline your optimization process.

Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield. This is up from 6 percent in 2010 when a similar study was conducted.

Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms.

In an ideal world, we’d spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you’re stacked up, here are the top tasks that will keep performance strong when you’re too busy for in-depth work.

Are you maximizing your return on spend in PLA campaigns with negative keywords? Here’s why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign.

Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Google+ is growing as a login provider, but it’s rarely used for social sharing.