Category: Search Engine Watch

During the next 30 days leading up to Yahoo unveiling its brand new logo, they will display a unique Yahoo logo every day. For those of you attached to the exclamation point or the color purple, both features are confirmed to be in the new logo.

Facebook said the algorithmic change means it’s more likely users will see an organic update that may be a few hours old. Facebook also reported that the number of likes, comments, and shares all increased slightly during early testing of the update.

Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S. on Google.com tends to get more attention, since not every engineer can speak specific languages.

Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of recoveries, including Phantom and Penguin recoveries during the latest Panda update.

Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here’s how you can get started integrating PPC with video, email, print, or mobile marketing.

SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn’t change what SEO is any more than adding a row of tomatoes to your garden redefines agriculture.

The majority of adults surveyed by Pew Research Center use social media, with adoption by the older age group growing each year. Twitter specifically was most popular with ages 18 to 29 while the 65 and older group saw slower adoption in that area.

YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels.

Twitter announced a new way to search that displays photos, people profiles and status updates, as well as the ability to go back to recent searches and know how you’re connected to the profiles in the suggested search results.

Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch.

Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here’s an in-depth lesson plan to help you train new link builders.

Want to maximize your visibility in Google’s search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links.

SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a “law firm marketing provider”, is on the receiving end of a RICO lawsuit for providing SEO services that violated Google’s webmaster guidelines.

Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Its goal is to give advertisers the tools in one place.

Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google’s search box. Google will the create a timer for you right on the search results page, and then beep when time expires.

Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches.

One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What’s to blame? A weak link profile? A lack of social media presence? Or something else? What’s the missing link?

Pinterest represents a virtually untapped marketing channel for online retailers and brands. It’s capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here’s how to pin and win for SEO and e-commerce.

B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here’s a closer look at different content types, how to make them effective, and how to decide if they’re right for your business.

If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them.