Category: Search Engine Watch

A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different sports represented – cricket, Formula 1 Racing, NFL, NBA and soccer, with the top five spots taken by soccer clubs.

In a world where mobile traffic continues to rise, you’d expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users.

Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews.

The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media.

By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts.

Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here’s how to ensure businesses with multiple locations can easily be found online and help generate local leads.

xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy.

Oklahoma’s Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.

If you’re a big fan of “Doctor Who”, then you’ll love the new Google Maps Easter egg. When you go to the address of the Police Telephone Box – a.k.a., TARDIS – you can actually “look inside” to see exactly how it appears on “Doctor Who”.

This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel=”canonical” attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience.

Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here’s how to find opportunities for tremendous coverage and editorial links.

Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial, anger, bargaining, depression, and acceptance. Then you’ll be ready to start over with your SEO.

A new study by online advertising company Chitika maps Google search engine usage by state and its correlation to variables like median age, job growth and income and education level. California, New York, and Massachusetts are top Google users.

The concept of “groupthink” is alive and well in social situations and rating sites online, according to the findings in a new study, which seems to confirm that more shares and more engagement tends to spur more shares and more engagement online.

If you’re creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things for best SEO practices according to Google? Google’s Matt Cutts offers his advice.

Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are three tools to help you make sense of data and develop responsive strategies.

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

What does Jay Z’s new album have to do with paid search? Two things: It brought light to how much songs can influence search behavior, and it provides a reminder that being mindful of search trends can create revenue opportunities for brands.

Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time. How can your content stand out? Find out from Patrick Thomas, a specialist on Google’s User Policy team, during an interactive keynote at SES San Francisco.

Today’s Google Doodle celebrates the birthday of Erwin Schrödinger, a Nobel Prize winning Austrian quantum physicist. He is most notably famous for a thought experiment called Schrödinger’s cat, depicted in the logo with an alive and dead cat.