How to Predict the Digital Future
In a world with almost daily digital change, how can we predict the future and what could the impact could these changes have on marketers? Find out how to get it right every time!
Post from Arianne Donoghue
Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
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Bing Ads launches Automated Imports to sync campaigns from AdWords
Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
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Bing Ads rolls out scheduling for ad extensions
The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets.
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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.
The post Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats appeared first on Search Engine Land.
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Five most interesting search marketing news stories of the week
This week, we’ve got stories from Bing, Google and Instagram, plus a look at how a new search engine powered by AI is transforming scientific research, and why the fake information epidemic could be damaging to local search.
Bing gets in shape with search updates for exercise & healthy recipe-related queries
Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences.
The post Bing gets in shape with search updates for exercise & healthy recipe-related queries appeared first on Search Engine Land.
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2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
The post 2016 in review: Insights for search marketers from Bing Ads appeared first on Search En…
2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search.
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The next Bing thing: Get your Bing campaigns in top shape for 2017
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
The post The next Bing thing: Get your Bing campaigns in top shape for 2017 appeared first on Searc…
Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots
While Bing ranked multiple topics — everything from top searched celebrities to tech trends — it didn’t share its most popular search term for the year.
The post Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots appeared first on Search Engine Land.
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Edit Expanded Text Ads in Bing Ads apps
Advertisers can now make changes to ETAs from their phones.
The post Edit Expanded Text Ads in Bing Ads apps appeared first on Search Engine Land.
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Bing Ads is building a bot to help you manage campaigns better
While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.
The post Bing Ads is building a bot to help you manage campaigns better appeared first on Search Engine Land.
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NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help
In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad – the organization has been tracking Santa ever since.
The post NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help appeared first on Search Engine Land.
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Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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Bing homepage gets 31 holiday-themed surprises for each day of December
In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations.
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5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
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Bing local search update highlights business holiday hours in local listings
Local listings display accurate holiday hours in real time.
The post Bing local search update highlights business holiday hours in local listings appeared first on Search Engine Land.
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How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
The post How do our biases impact PPC performance? appeared first on Search Engine Land.
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Five most interesting search news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.