Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.
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Bing Ads apps keep getting more useful, now with bulk editing
Hints of more improvements to come.
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Bing improves autocomplete suggestions for academic paper & movie title queries
Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations.
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Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Bing search app for iOS & Android gets new music, video & map features
Bing’s making it easier to find song titles, as well as add Netflix and Amazon movie titles to your watchlist on mobile.
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Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns.
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Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….
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Achieving an effective PPC account structure. Art or Science?
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.
Post from Gianpaolo Lorusso
Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
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Bing Ads rolls out Upgraded URLs globally
Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.
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Bing to censor Bing.com in the EU for Right To Be Forgotten searches
According to the announcement, Bing’s updated RTBF policy for the EU will use location-based signals to remove relevant URLs on all versions of Bing.
The post Bing to censor Bing.com in the EU for Right To Be Forgotten searches appeared first on Searc…
Lifting the lid of the search box: Excel tips for search marketers
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Post from Cedric Chambaz
What are the top 10 most popular search engines?
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing?
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool
Powered by Bing Predicts, the new “Events to Watch” tool will be updated daily and offer a schedule of “must-watch” Olympic moments.
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Google’s power of censorship: who controls the controllers of the internet?
There is a world outside of Google. But will we know what to do with it once we’re there?
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.
Color fade: A history of Google ad labeling in search results
A look back at how Google has treated ads in search results from blue shading to the green label of today.
The post Color fade: A history of Google ad labeling in search results appeared first on Search Engine Land.
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Digital transformation, what the search evolution can teach marketers
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
Post from Cedric Chambaz
Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
The post Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia appeared first on Search Engine Land.
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