Category: google ads

Google Ads updated its abusing the ad network policy to say it will disapprove ads can take “actions on ads relating that might violate Spam Policies for Google Web Search.” Specifically, if an ad’s destination points to a page removed from Google Sear…

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset performance.

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and require business name and logo brand assets to be lin…

Google Ads seems to be testing showing search ads in the Google Search results without ad copy, without the ad description text you added to your ads. I guess Google wants to see what type of impact this has on ad performance.

Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads, “Allow Shopping ads on searches that mention excluded bran…

Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, “We’re conducting a small experiment testing different ad configurations” in regards…

Google Merchant Center added a new field in the “Promotion conditions” section for “first order” discount. This seems to be for shopping ads set up in Merchant Center.

Google Ads is beta testing its new AI tools to generate reports by asking Google for the report you want. You enter a prompt, or just a normal English request, and Google Ads will generate a report based on your request.

Ginny Marvin, Google’s Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts.

Google Ads is testing a new asset type named video. It seems Google may be testing allowing advertisers to add video assets to their search ads and other Google Ads campaigns.

Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and there are then toggles to see sales versus leads.

Google Ads has been rolling out its conversational ad experience and more and more advertisers has been seeing the Google Ads chat feature come up. This Google Ads AI Chat can sometimes be at a loss for words. Thomas Eccel posted a screenshot of the G…

Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement features that allow you to target customized and varied user intents all …

Ginny Marvin, the Google Ads Liaison, has confirmed that a Google ad representative, a Google employee, has made unauthorized changes to a Google ad account. Marvin wrote that following up after an investigation on the matter, “we did not properly fol…

Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot find any coverage of this new look, so I am covering it now.

Google has updated the “Raise your budgets” recommendation within the Google Ads recommendations with more details and tips. I mean, no one wants to raise their budget unless they can make more money, so having more details on why you should raise you…

Google Ads will be sunsetting call ads sometime next year and will be migrating those to responsive search ads. Google wrote, “Call ads are being upgraded to responsive search ads to enable new features and simplify asset creation and management.”

Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and some are less search specific. The search ads news that are new are sharable ad previews, asset experiments for Performance M…

Google is testing new Audience Insights or audience analytics within the Google Merchant Center interface. This can show you your audience’s regions, ages, gender, age group and more.

Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, Google is testing things to do, car rentals and even…