Category: google ads

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns for installs, and more.

Google was spotted showing a “Campaign Type” selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.

There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just a test, and is not fully live.

Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the “update provides additional examples of what the policy covers, more guidance on how to be compliant, and more inform…

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a “hide” button at the end of the sponsored results.

Google has updated its Auto-Apply Recommendations setting within the Google Ads interface. The button moved to just above the regular recommendations section.

Google is testing a new section within the Google Ads advertising console named “Missed Growth Opportunities.” This section shows you the “performance you could’ve achieved in the last year if you’d adjusted your bids and budgets for campaigns with gro…

Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn’t detail what this promotion does but it likely lets you promote that you accept Google Wallet for purchases.

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn’t know the dates. Now, Google said this will happen in two phases: February 2026 and February …

Google announced new message assets requirements for Google Ads. These new requirements aim “to ensure a good user experience” and go into effect on October 30, 2025.

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.

As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself. The theory with Search Console is that the scrapers were injecting artificia…

Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links. There is no policy change but they will have a “higher standards for price accuracy.”

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for display, search, discover and so on.

Back in May, we covered how Google was testing a new sponsored results label that placed a few ads beneath it, as opposed to labeling each and every ad as sponsored. Well, that version seems to be expanding and more and more people are seeing it and ma…

Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or mi…

Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, “Not a government website.”

Google is testing a new sponsored ads section in the search results named Featured Stores. This reminds me of the from online stores but that was organic/free, not ads.

Google is testing a new way to lift a suspension within Google Merchant Center. Some can now do video verification, the same way they can with verifying their Google Business Profiles.