Category: google ads

Google is testing placing the chat button, the one that may use AI to respond to your questions, at the top of the Google Ads advertiser console. Google began testing this last week and it says “Chat” with a “beta” label next to the chat icon.

Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no changes to enforcement with these updates.

Google Ads has added two additional promo code options under the promotion details section of promotions assets. Instead of there being a way to enter a promo code, you can now also offer bar code or QR code methods for promotion codes in your ads.

Google has added a new checkbox for you to comply with when you upload images to Google Ads. This is Google having you sign a waiver that “own all legal rights to the images on the landing pages.”

Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, booking and all recording for the Tax Specialist ve…

Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions. “California residents may use this form to report ads that may violate California Elections Code Division 2…

We have been hearing Google Ads will provide a feature to manage negative keywords for Performance Max campaigns for a while and now, maybe, the day has come. Joe Shmo on X posted a screenshot of him seeing the feature in his Google Ads account.

Google is testing showing local ads in the local pack without review stars. Normally you’d see review stars for the sponsored results in the local pack, but in some cases, Google is testing removing the reviews from the sponsored results in the local …

Google has updated one of its help documents to specifically say that ad scheduling isn’t compatible campaigns that use Smart Bidding. The previous version of that page said, “Ad scheduling is not compatible with both Smart Shopping campaigns and App c…

Google Ads is testing allowing advertisers to pause, enable and/or remove conversion assets on the asset group level for Performance Max campaigns. Some advertisers are able to enable/pause/remove individual conversions within their Google Ads accounts.

Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend, for shopping campaigns on Google Ads when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, “SPN is a budget buy. It doesn’t convert as w…

Google has added a new attribute to its vehicle ads product attributes. The new attribute is [date_first_registered], the date of when the vehicle had its first registration date with the public authorities or government.

The Google Ads API currently does not accept or support placement exclusions for Performance Max campaigns. This is also the case even if specified at the account level, Michael Cloonan, a Google Ads API specialist, wrote.

Google Ads launched a new beta to let you edit existing images in your Google Ads asset library. This was previously in Product Studio but according to Menachem Ani, a Google Ads professional, this is new to the Google Ads asset library.

Google Ads has a new conversion goal that is in beta named “leads from messages.” Conversion goals labeled as account default will use data from all of your campaigns to improve your bid strategy and campaign performance, even if they don’t seem direct…

Google is now testing titled sponsored search ads in the Google Search results with “Find related products & services.” And as you guessed it, those buttons lead to more search results with more ads to click on.

Google is testing showing a section under the Local Service Ads for call out extensions or other extensions. This increases the visibility of these already super-visible Local Service Ads.

Google Ads has quietly launched a new brand report. The brand report “is a dedicated brand advertiser experience that provides you with deduplicated reach and frequency metrics across your campaigns,” Google wrote.

Google has relaxed its inconsistent language policy within Google Merchant Center to allow some languages between your product feed and your website language not to match. Google wrote, “we are relaxing the supported language policy to allow some diffe…

There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match turned on, even when that campaign may have used phrase or exact match. This can happen when you switch from non-conversion ba…