Category: google ads

Google has released version 2.13 of the Google Ads Editor, which includes 17 new features and removes one older feature. The full list of features is below, as Google posted on its site.

Google Ads Editor is a free…

Google continues to add more AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI performance reports added just the other week, and now we are seeing more AI sprinkled throughout Merchant Center. This …

Last May, Google announced AI Max within Google Ads is rolling out in closed beta globally. Well, more are now seeing AI Max for Shopping campaigns this past week. This also includes text customizations and final URL expansion within AI Max.

Google Ads now uses its AI to make recommendations within the conversion summary dashboard. Google will give you actions to “improve your conversion measurements,” and those recommendations are labeled “Recommended by Google AI.”

Google is updating the Google Ads certification applications and standards for gambling, including gambling jurisdictions, online non-casino games and social casino games on August 26, 2026. All new applicants must use the revised forms when obtaining …

Google Ads seems to have replaced Comparison Listing ads with CSS Product Listing ads. It has redirected the old support URL to a new page named About CSS Product Listing ads. They seem very similar, but the help document was mostly changed and was als…

Google has released version 25 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to campaigns, planning, reports, conversions, and more. Google now breaks down the change log based on breaking changes,…

Google Ads has moved the formerly known as “Missed Growth Opportunities” from Labs into the official Recommendations tab and under the new name of “Missed Opportunities.” This shows you your missed clicks, conversions and conversion value metrics.

Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, “Starting July 21, 2026, the option to appeal a policy decisi…

Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead …

Google made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say “Google AI generates headlines and descriptions from your landi…

Google has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will handle the API transition for you. If you do uninstall and…

As many of you know, the Google Content API for Shopping is being replaced by the Google Merchant API by August 18th. Google has opened up a request form to ask Google to give you an extension on the August 18th deadline.

Google updated its use AI content labels help document, which it first created on July 9th when it announced it will label ads created or edited with AI. The update now says that when you add your own labels to image assets, you should not place labels…

The PPC community has been going wild over the change that is coming to Google Ads around bidding for campaigns limited by budget on August 18th. There is some belief that this is going to be a broader smart bidding update than what Google communicated.

Google Ads updated its Performance Max product level reporting back on June 15th. This report now uses data from all Performance Max networks, rather than the subset it previously pulled from.

Google sent out an email to those who use the Google Manufacturer Center to remind them that the ability to manually add or update products directly in Manufacturer Center has been removed. Instead, Google said use the Manufacturer Center API or upload…

Google announced it will consolidate and merge the Shopping ads and free listings policies into a single Shopping policy sometime in September 2026. Keep in mind, there may be specific ads or free listing policies listed in that consolidated policy doc…

Google just sent out an email to Google Ads advertisers noting that it will turn on local inventory ads by default in your Shopping campaigns. Google added that you can change this setting by August 31st by using the “inventory filter” instead of the “…

Google has confirmed that it is testing the hide and show sponsored results within the Google Shopping search results interface. Google launched the hide/show sponsored results in the main search results last October and is now testing this feature wit…