Category: google ads

Google has updated fourteen different help center documents, specific to Google Ads policy. Google said the updates “improved organization and readability” of those help center articles.

Google Merchant Center now lets you preview your promotions, your sponsored ads, before adding them. Google also added two check boxes to your customer service section for live versus chatbot support.

Google is testing a horizontal line about the search ads, the sponsored results, within the Google search results. We’ve seen Google show a blue side color on these ads, we’ve seen animated horizontal lines and lines separating the sitelinks in ads as …

Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more demographic targeting, and new reporting for customer’¬…

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.

Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.

Google’s Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.

Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.

Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. “Google is getting ready to roll out AI Mode ads widely by giving ad agencies and brands more inf…

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, “Turning off search term matching will use only your provided keywords and match types,…

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on Google.

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they use Google products.” This means Google will disable ad persona…

A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks.

Google is testing displaying different colored and shaped buttons, assets, in the sponsored listings within Google Search. Google has the pill-shaped version and square version, one that is highlighted in a blueish color and the other in gray, all on t…

Google is testing grouping the favicons from the sites from advertisers at the top of the sponsored results, on the right side of the sponsored label. This is part of when Google has the larger sponsored label and groups expandable sponsored ads below.

Google is notifying some advertisers that they do not comply with Google’s EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads, remarketing and conversion tracking functionality.

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is “typically priced lower than the corresponding phone lead price, although that’s…

Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and conversion data per RSA headline. This is instead of it just showing “good” or “bad” labels per headline.

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max in your campaign to use brand inclusions and exclusions.”