Category: google ads

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there.

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request…

Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say you are, for security purposes.

Google will update its advertising policy around gambling and gaming on April 14, 2025. Google posted a preview of the upcoming changes but said the final version may change, so this is just a draft.

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas in ad groups.

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up proper tracking of your camp…

Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to automatically create backgrounds for their images in Google Shopping Ads.

Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal i…

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google’s Ginny Marvin clarified this the other day in an email…

Google Ads is testing adding a new column to its Performance Max reports named “Used Since.” This column is visible on the asset level and it shows the date an asset was added.

Google announced a number of new Google Ads Performance’¬’­ Max’¬’­ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around m…

Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification docume…

In the Google Ads Performance Max search category, Google is now displaying “private search term.” Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained.

Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent b…

Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.

Some are seeing a super scary Google Ads phishing scam in the Google Search ads slots. When you search, sometimes a scam may come up, sending you to a Google Sites address that is not managed by Google, where it asks you to login to your Google accoun…

Google may be bringing Search Max to Google Ads soon. A “Search Max” option is showing up in the Google Ads match type report for some advertisers.