Category: google ads

The Google Ads API will stop allowing advertisers to create Smart Campaigns on August 3, 2026. Google has been transitioning from Smart Campaigns to Performance Max campaigns for years now.

Earlier this month, we covered Google’s announcement of the Google-hosted lead form. Well, now it is going live for some advertisers in their Google Ads advertiser accounts.

Google has released version 24.2 of the Google Ads API, this is a minor release with dozens of updates. This update includes “critical security updates, new AI transparency features, reporting enhancements, and powerful planning insights,” Google annou…

Google is updating its Google Ads Destination Mismatch policy in early July 2026 to allow the final URL to redirect to a different domain in some cases, with prior approval from Google. This was previously not allowed, as ads generally should take you …

Google added a lot more detail to a Google help document on using broad search for Local Services Ads. Google added a section on the setting, how to disable broad search, how to view leads from broad search, some nuances and how to target multiple vert…

Google Ads is rolling out new data columns that show unique search categories with clicks, conversions and impressions. This is different from just the clicks column, which is also available in this report.

Google Ads is rolling out a new section under the Conversions section labeled “Shop diagnostics.” It says, “This report helps diagnose shop sales reporting and optimization eligibility.”

Google has confirmed it is rolling out a limited test in the search results to add labels to the sponsored results. The labels will say “Strongest match” and “Strong match,” which represent how relevant those specific ads are to the query.

Google has updated the Google Ads help document on About reporting in AI Max for Search campaigns with a number of changes. The changes include documenting the DSA to AI Max deadline, more information on how to understand the report, a new section on n…

Google added a new section to the about final URL expansion in Search document named “How the landing page logic works for Travel Promotion Ads & Booking Links within Search Campaigns for Travel.” This explains the relationship between your targeting s…

Google announced it has expanded its Financial Services Verification process to 24 new European Economic Area (EEA) markets. The verification requirements kicks in today, July 23, 2026. Google said they are doing this to “help stop scams before they st…

Google Ads updated its responsive search ads help document to expand on the tips section around pinning headlines and descriptions. It now warns against pinning identical or very similar text and suggests a hybrid strategy.

Last month, Google announced that it is rolling out text disclaimers within Google Ads globally, in all languages. Well, it seems to have rolled out for many last week, as many are seeing it in their Google Ads accounts.

Google Ads is updating how bidding strategies are labeled. Specifically, Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the “Maximize conversions” and ‘Maximize conversion value’ strategies.

Google will be turning on conversion-based customer lists for Google Ads advertiser accounts beginning on Jun 17, 2026, with data processing to begin on August 18, 2026. This will happen to all advertisers who have already adopted both Enhanced Conver…

Google is rolling out a new look and feel for the Google Ads campaign status notifications and icons. The new statuses are no longer highlighted fully, instead they are just outlined in various colors. It makes it a bit less extreme to look at, and …

Google added a new summary tab to the access and security section that shows the security tasks you completed and what tasks you have not completed. Google continues to add more and more security features to the Google Ads advertiser platform in the wa…

Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image search res…

Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimizatio…

Google sent out an email notice to some advertisers saying, “Google will update its Limited Ad Serving policy to cover additional scenarios on Google Search.” “Google may limit ad impressions from unqualified advertisers on searches that are more likel…