Category: google ads

Google has posted some new frequently asked questions to the Google Ads AI Max help document. The questions cover what is AI Max, why you should use AI Max, that AI Max is not a new campaign type, how AI Max differs from PMax and what happens when you…

Google Ads has a newish option when you create an asset group named “Apply theme to asset group.” An asset group is made of images, logos, headlines, descriptions, videos, sitelinks, assets, and audience signals that you upload or that are automaticall…

Google is testing a large “Visit site” button on the sponsored results, the Google Ads, within the Google Search results. Google has done this before for organic sitelinks and map results, and even Bing did it for some branded-style search results.

Those of you who use the Google and YouTube Shopify app to sync your products automatically from Shopify to Google Merchant Center may have a huge headache to deal with after August 18, 2026. The rumor is that you will need to reinstall the app by thi…

Google added a note to the About Google third-party rates for hotel ads saying after September 30, 2026 this will become unavailable. Google said campaigns will stop serving ads across all Hotel Ads inventory after September 30th.

Google added a note to the About Google third-party rates for hotel ads saying after September 30, 2026 this will become unavailable. Google said campaigns will stop serving ads across all Hotel Ads inventory after September 30th.

Google Ads, as we covered earlier, made changes to Target CPA & Target ROAS. But now, Google sent out an email about even more changes starting on August 17, 2026 around bidding for campaigns limited by budget. It seems like this bidding update will e…

Google has reportedly updated the Google Ads “All Campaigns” drop-down selection box to be from the center of the screen to the top-left corner and added the full campaign hierarchy in an expandable view.

Google has now added an unsubscribe option to those book a call with your Google Ads expert emails that you find in your inbox just way too often. This has been a complaint for a while, like since 2005 and we covered it many times, but in 2022, Google…

Google Ads is testing a new Channel Diagnostics feature for Performance Max campaigns within “Channel Performance” under the “Insights & Reports” section. This shows you the diagnostic data of all the channels together and of a specific channel in part…

Google is testing the placement of AI-generated summaries in Google Ads sponsored results, right below the description. Google did add the disclaimer to the ad, “Google Al responses are generated independently and can make mistakes, so double-check re…

We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API. Google told us this change was coming back in March and Google has finally updated its documentation to say…

We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API. Google told us this change was coming back in March and Google has finally updated its documentation to say…

Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.

Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.

Yesterday, Google announced it was “renaming and updating the Default Ads Treatment policy to improve the clarity and transparency of the policy.” But it did one more thing, it removed “shocking content” from the list of categories of ads that would no…

Yesterday, Google announced it was “renaming and updating the Default Ads Treatment policy to improve the clarity and transparency of the policy.” But it did one more thing, it removed “shocking content” from the list of categories of ads that would no…

Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend. These reports should give you more clarity in your ad campaign spend and to understand the ROI o…

Google Ads seems to be rolling out Maximize Conversion Value bidding within Standard Shopping campaigns. You might see under the Budget and bidding optimization setting for your Standard Shopping campaigns, the bid option for “Maximize conversion val…

Google announced new security controls for Merchant Center for Agencies, specifically around user access controls for admins and standard roles. Ginny Marvin, the Google Ads Liaison, said that these changes are “to help streamline workflows and improv…