Category: google ads

Google Ads has added a new option (although, I think Google has said this is coming) under the “add product source” section where you can select how to add products to your Google Ads account. The option reads, “Use AI to add products – beta.”

Google Ads has added a new option (although, I think Google has said this is coming) under the “add product source” section where you can select how to add products to your Google Ads account. The option reads, “Use AI to add products – beta.”

Google annnounced a number of new updates for AI Max within Google Ads. These include (1) AI Brief, (2) text disclaimers and (3) Expansion with AI Max for shopping and Search Campaigns for travel.

Google Ads is testing more transparency around its partner network, letting some advertisers select if they want to run their ads on the search partner network and/or Google Display Network. It is labeled Partners in Alfa.

Google Ads seems to have added a new tab to the recommendations section named “results.” I assume this section will show the results of any implemented recommendations you selected within your Google Ads campaigns.

Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called “Preview impact estimates” and lets you estimate the impact of, in this case, adding specific negative keywords.

Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called “Preview impact estimates” and lets you estimate the impact of, in this case, adding specific negative keywords.

Google is testing using a superscript font for the cents portion of the pricing in the Shopping Ads. So when you see a price for a product and it is listed for $99.99, the 99 cents is in superscript.

Google’s Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days.

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.

Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.

Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.

Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year’s number of 5.1 billion. Google did say that 99% of those were removed befor…

Google sent out emails to some of its Local Service Ads advertisers introducing “rich content” that can be pulled from your URLs. Rich content includes service descriptions and special offers.

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.