Category: google ads

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment.

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I’d share what they’re noticing.

Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web user interface, it simply won’t work. Google is reportedly aware of the issue and is telling advertisers to use Google Ads Editor…

For the past year or so, I’ve seen a growing number of complaints about Google Ads accounts being hijacked. It seems to be getting worse, even after we covered the Google Ads account hijacks last November. So how do you reduce the chances of your Googl…

Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, “There are some important new updates here.”

Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have “any plans” to bring ads to Gemini. This comes even after OpenAI announced ads are coming to ChatGPT.

Google is testing adding to the verification section of the Local Service Ads detail screen various details and qualifiers. These details and qualifiers include attributes such as Passed License Check” , “Number Of Recent Bookings”, “Passed Background …

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping campaigns within Google Ads.

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the “Conversions” goal, labeled as “Manually set bids.”

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and images in Shopping Ads. Ginny Marvin, the Google Ads Liaison, said it is “currently being tested with a small number of merchants.”

We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.

For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing campaign. The option reads, “Create an account with campaign for faster setup.”

Google Shopping is updating its promotions policy to now allow for promotions on subscription fees and abbreviations. This was updated as of this month, January 2026.

In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset group to find out which creative combination works best …

Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search,” Google said. “It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connec…

Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you “Link customers to brands,” it reads.

Google seems to be testing showing call assets on Vehicle Ads within Google Search. So on the Vehicle Ads there is a way to call the dealer or seller, like you see on some other ads.

Google Ads will update its advertising policies to allow ads for Prediction Markets starting on January 21, 2026. This will be allowed in the United States, but only for federally regulated entities.

Google added a new button to the Google Ads Change history report that lets advertisers quickly jump to different campaigns and ad groups in this report. It should be a big time saver for some advertisers.