Google Ads Gains Facebook Messenger & Zalo Messenger
Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, the Vietnamese instant messaging multi-platform service.
Google Ads Overview Tab Gets Supports Custom Views
Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.
Google Ads Overview Tab Gains Trends & Performance By Stage
Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.
Google Ads Account Hijacks On The Rise?
Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.
Google Local Service Ads Tests Removing More Results Button
Google is testing removing the “more” results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.
Google Ads Prohibits Offline Gambling Ads In More Countries
Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.
Google LSAs Get Competitive Quotes & Request Multiple Opinions
As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be testing variations of that button.
Google Ads In AI Mode Results In The Wild
More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back in May and over the past several weeks, more and more are starting to see them in the wild.
Google Tests Gray Shaded Search Ads & Local Pack
Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.
Google Ads Tests Share Icon On Ads
Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.
Google Email: Incentivized Reviews Require Proper Identification
Last month, we covered how we saw an “Incentivized” label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly tag incentivized reviews for Google.
Google Ads New Original Conversion Value Metric
Google Ads may be rolling out a new metric named “Original Conversion Value.” This shows the raw data before Google does anything with it.
Google Ads Campaign Total Budget For PMax Is Live
Google Ads has rolled out the “Campaign total budget” feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.
Google Ads Journey Aware Bidding Coming In 2026
Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.
Google Adds Top Combinations To Combinations Report For PMax
Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.
Google Ads Advertiser Suspension Improvements: Faster & More Accurate
Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are resolved within 24 hours.
Google: Don’t Close Your Google Ads Account To Make LSAs Work
Supposedly, there is this “hack” to “crack the code” to make your Local Service Ads work in Google Ads that is fake and not recommended. Folks are saying if your LSAs are not working, you should close that Google Ads account and make a new one. But Goo…
Google Ads Brings Brand Inclusions To Standard Shopping Campaigns
Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.
Google Rolling Out Ads Advisor & Analytics Advisor
Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Ana…
Google Ads Tests Importing X Ads & Other Social Campaigns
Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday.