Category: google ads

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned off, but this is confusing some advertisers and imp…

Five weeks ago, Google announced a new feature named “Text’¬’­ guidelines’¬’­” at the Think Retail event. Google said these would roll out “over time this Fall.” Well, some are now seeing the new feature.

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface.

Google Ads will be updating the Google Ads Healthcare and Medicines policy to reflect the changes it will require to the approach to advertiser use of prescription drug terms.

Google has updated its Google Merchant Center policies to now allow for the sale of physical goods subscriptions. Google said this “will be available to all eligible Shopping ad merchants in the United States.”

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns for installs, and more.

Google was spotted showing a “Campaign Type” selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.

There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just a test, and is not fully live.

Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the “update provides additional examples of what the policy covers, more guidance on how to be compliant, and more inform…

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a “hide” button at the end of the sponsored results.

Google has updated its Auto-Apply Recommendations setting within the Google Ads interface. The button moved to just above the regular recommendations section.

Google is testing a new section within the Google Ads advertising console named “Missed Growth Opportunities.” This section shows you the “performance you could’ve achieved in the last year if you’d adjusted your bids and budgets for campaigns with gro…

Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn’t detail what this promotion does but it likely lets you promote that you accept Google Wallet for purchases.

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn’t know the dates. Now, Google said this will happen in two phases: February 2026 and February …

Google announced new message assets requirements for Google Ads. These new requirements aim “to ensure a good user experience” and go into effect on October 30, 2025.

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.

As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself. The theory with Search Console is that the scrapers were injecting artificia…

Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links. There is no policy change but they will have a “higher standards for price accuracy.”

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for display, search, discover and so on.