Category: google ads

Google seems to be testing removing the green checkmark from the Local Service Ads. I was able to replicate this for the same query, and the same set of advertisers. In one case it has the Google Screened checkmark in green and in the other, it does not.

Google will change how it counts clicks in Google Merchant Center starting April 21, 2025. This change will make clicks count the same way Google Ads counts clicks. This means your current and historical reporting for clicks may change on April 21st.

Google now is showing Performance Max terms in the Google Ads search terms report. Plus this report shows the new negative keywords terms that is now supported for PMax campaigns.

Google Ads has confirmed that it has lost some conversion data for some advertisers who used Google Merchant Center in February. The data is not coming back, it is unrecoverable. We don’t know the exact dates, but Google did mention it was in February…

Google Ads now lets you quickly hide all recommendations with the click of a button. Previously you had to hide each recommendation one-by-one, but now you can hide them all with one click.

Google Ads is testing the ability to not just expand the images in the ad carousel but expand it again. So you can double expand the images and swipe through them either as smaller images or as larger images.

In December, Google Merchant Center introduced a new field for “first order” discount. Now, we are seeing “First order” labels in the Google Shopping Ads within the Google Search results.

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google Ads added messaging for WhatsApp about a year ago, but not it is also available for PMax campaigns.

Google Merchant Center has apparently added the ability to dispute and/or request a review in bulk. This does not work for all notices but it works for some and it can save you a lot of time, if the same disapproval is issued across a number of product…

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the configuration and set up of Search Max with a beta label on it.

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,…

Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies.

Google has released version 2.9 of the Google Ads Editor. This new update brings a number of new features including support for manager account (MCC) owned labels, shopping ads on excluded brands, age exclusions in PMax campaigns, enhanced CPC deprecat…

Google Ads may now be pushing you to create an experiment ad when you dismiss the recommendations Google Ads is suggesting. So when you dismiss a recommendation, Google Ads can get feisty and push you to at least create an experiment based on that rec…

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a “small change” that “will not harm measurement performan…

Google can now show the “price at checkout” within the Google Shopping listings, both paid and organic. I am not sure if this is new, being that Google has had policies about suspending merchants who change their pricing at checkout and even allows Go…

Google is testing a new shopping ad format. This format expands product listings available within a store, shows the products with larger images and product details and then lets you swipe through a carousel of those items.

No surprise here – Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be “explore bringing ads into” Google AI Mode.

Google Ads has updated its interface for when you select when you want your ads running in specific regions/locations. Now, it has a button to “add locations in bulk,” which should help you add locations faster.

Google may be bringing channel reporting to the Google Ads Performance Max campaigns. I spotted this via Kirk Williams who posted a photo of a slide from Google Think event in Amsterdam where Arjan Schoorl attended. The slide says “Channel Reporting” …