Category: google ads

Google Merchant Center now lets you upload videos of your products through a new Product videos section. “Product videos offer a more engaging and immersive experience to customers,” Google wrote on the “Add videos” page within Merchant Center.

Google Ads has been offering new and existing customers credits to encourage them to spend on the advertising platform. But sometimes, Google Ads will revoke a credit, a credit that was already spent within the Google Ads platform, leaving the client …

Google Ads has a new beta variable to test within its experiments area named “Budget or bidding targets for Search campaigns.” This test different budget, target CPA or target ROAS amounts to find the optimal level of spending for your campaign, Google…

The Google Merchant Center AI Performance Insights which launched in July and has begun expanding to more regions earlier this month has also gained new metrics. AI Search intent, AI Search terms and AI attributes have been added to the Google Merchant…

Google Ads is releasing two new features for multi-location retailers including Local Customer Optimization and Store Sales in Data Manager. Ginny Marvin, the Google Ads Liaison, wrote on X, “Ahead of the holiday rush, we’re introducing two features …

Google has updated its location asset requirements for Google Ads. Google said it made these updates to “improve terminology, enhance readability, and include troubleshooting steps applicable to advertisers using location assets.”

Some advertisers are starting to see the new AI dashboards within Google Ads. As a reminder, Google showed off these Gemini-powered Google Ads dashboards last May and then in August said they would roll out soon and I guess now some advertisers are se…

Google is showing the number of sold items for a specific product in the Google Shopping Ads format. The ad has an extension added on it that says “200+ sold last,” or whatever number it might be.

Google Ads posted a new help document about automated promotions that describes how Google Ads can and does automatically identify and apply active promotional offers directly from your website.

Google accidentally showed the prompts it uses for some of the insights reports within Google Merchant Center. Instead of providing an easy-to-digest summary of the top product that drove your performance within Merchant Center, it spit out the prompt…

Since Google added AI Overviews to Google Search, many of us have been experiencing what some call the crocodile effect, also known as the great decoupling. But according to new data, the opposite may be happening with Google Shopping Ads.

Google has confirmed it has recently begun running a “small experiment” where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Ginny Marvin, Google’s Ads Liaison, told me, “This is a small experiment that recently k…

Google has expanded access to Waze Ads beyond the United States and to a total of 42 countries. Google updated the PMax help documents in the Google Ads help center with this new information. It now says, “Waze Ads are currently available across selec…

Google Ads is testing another variation of expandable sitelinks, where sitelinks are collapsed by default and a number indicator shows how many more are available. You can then click to expand the sitelinks to show more.

Google Ads is now pushing notifications to advertisers for recommendations they have previously dismissed. Google shows a message in the ads console that reads, “You still have dismissed recommendations for this campaign,” which you can dismiss once ag…

In July, Google began to roll out AI performance reports within Google Merchant Center to United States based merchants. Google said the AI reports are now available to merchants within Australia, Canada, India & New Zealand as well.

Google Ads is showing under the status of your ads a label that says “Under Re-Review.” It says the ad is eligible but limited and “this ad is serving to a limited audience.” It then breaks down where the ad may not be serving.

Google added some new nuggets to its Google Ads help documentation on about conversion measurement, specifically on phone call conversions and offline conversions.

Google Ads added a new section to the how asset groups work help documentation for pre-fill asset groups with generated assets. This section goes over new features like in-construction callout and automatic pre-fill.

Google Ads has been testing AI-generated snippets and summaries in the sponsored results within Google Search for some time. But now Google is labeling a new section named “What customers love” as “AI-generated from the store rating reviews.”