Category: google ads

For the past couple of years, we’ve seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google’s Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the …

Google Ads seems to be testing an expandable row in the channel performance report that shows you an overview of your feed-based vs asset-based metrics. You can click on a carrot icon to expand the row and expose the data summary.

Have you ever noticed ghost users in your Google Ads change history log? It just shows “AdWords Administrator” but doesn’t show which user, by name, made the change.

We knew this was coming but as of July 11th, your reviews on Google Local Service Ads are now managed by Google Business Profiles. I know a number of local folks noticed who have LSAs noticed their Business Profiles reviews jumped on Friday, and this i…

Google Ads with Gmail has this feature that you can now click one button to apply a recommendation for your Google Ads. The scary part, you don’t even need to open the email to apply this recommendation, so you are kind of applying them blindly.

In February, we covered the new Google Ads “people also consider” ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.

Ginny Marvin, Google’s Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, “the threshold increase was solely privacy-driven.” She added this was a question she asked when she was j…

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.

Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads.

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ideas are now in your keyword ideas section.

Google Merchant Center is rolling out automatic shipping updates under the automatic improvements tab. “Automatic shipping updates improve the accuracy of shipping information of your products. The feature can help your customers predict when they get…

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by “Search terms match type” you should see it.

Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won’t be able to create new ones on August 1st, if the phone numbers remain unverified.

Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.

Google will soon ban ads for tablet or pill presses; they will be added to the list of dangerous products or services. Ads for pill presses, tableting machines, dies, molds, stamps, punches used for creation or imprinting of pills and tablets will not …

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this “new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic a…

Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft Advertising is warning that you should manually update your Micro…

After over a year of being in beta, Google has announced the launch of Offerwall. “Offerwall messages allow your site visitors to choose alternative ways to support your site and gain access to your content, such as viewing a rewarded ad or paying a fe…

Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view which ads and assets are appearing for your keyword, Go…