Category: google ads

Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named “Search for Products” that you can click on and will let you pick from a pre-defined set of searches or you can type your own s…

Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to.

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month.

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing “‘­new’¬’­ channel-level’¬’­ reporting’¬’­ in’¬’­ Performance’¬’­ Max” plus, “…

Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google’s Ads Liaison, confirmed this with me on X last night.

Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google’s Ads Liaison, confirmed these are a sponsored ads …

Google is testing a new design for the shopping ads format, one that looks a bit more like the image pack design than shopping ads.

Google Ads is rolling out a new way to view some of your reports in a tree table view. “Instead of flat tables, you now get a hierarchical layout where dimensions are stacked visually,” explained Thomas Eccel who posted about this on LinkedIn.

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if these photos will automatically show up in your Local Service Ads or if you …

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google Search or Google Maps.

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas.

Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super detailed, easy to read and chock-full of useful information. And guess what, Google’s Ginny Marvin responded to some of …

Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It will look for content around new arrivals, sales or ongoing promot…

We’ve seen a similar format in the Google Shopping results with a show more button to show more shopping ads but now we are seeing something similar within the main Google Search results. Google is testing overlaying a show more button on the second ro…

Google’s Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see a number of complaints from advertisers starting …

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google …

Google is testing a “contactless” label in place of the curbside pickup labels in the shopping search results. The curbside label became popular during COVID and has stuck around as a convenience factor for shoppers after.

Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages.

Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving Google Ads experiment. This is where Google can show the same ads in different ad l…

Google Ads has a new option for getting support, at least, for some advertisers. This option is named “Get a call,” and it is addition to call us, chat or email support. Google is also trying a way to text for help.