Category: google ads

Google Ads has added two new product reporting metrics to some reports, product clicks and non-product clicks. Product clicks are when a searcher clicked directly on a product in your ad and non-product clicks are when a searcher clicked another part …

Google Ads has given advertisers the ability to upload an image when creating AI-generated images within the ad platform. The uploaded image is used to help the AI generate an image in the style you are looking for.

Google updated its Google Ads policies to begin to allow for Social Casino Games. Social Casino Games are mostly free-to-play gambling-like games found on social networking sites. Google said it will gradually introduce the ability for some advertisers…

Google Ads is reportedly offering a new exclusion type for Performance Max campaigns. This one is named household income exclusions, which is not new to Google Ads as a whole, but maybe for PMax campaigns.

Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include information about how long the measurements need to collect data, what the best sources for gathering that data are, and even more.

Google has released version 2.13 of the Google Ads Editor, which includes 17 new features and removes one older feature. The full list of features is below, as Google posted on its site.

Google Ads Editor is a free…

Google continues to add more AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI performance reports added just the other week, and now we are seeing more AI sprinkled throughout Merchant Center. This …

Last May, Google announced AI Max within Google Ads is rolling out in closed beta globally. Well, more are now seeing AI Max for Shopping campaigns this past week. This also includes text customizations and final URL expansion within AI Max.

Google Ads now uses its AI to make recommendations within the conversion summary dashboard. Google will give you actions to “improve your conversion measurements,” and those recommendations are labeled “Recommended by Google AI.”

Google is updating the Google Ads certification applications and standards for gambling, including gambling jurisdictions, online non-casino games and social casino games on August 26, 2026. All new applicants must use the revised forms when obtaining …

Google Ads seems to have replaced Comparison Listing ads with CSS Product Listing ads. It has redirected the old support URL to a new page named About CSS Product Listing ads. They seem very similar, but the help document was mostly changed and was als…

Google has released version 25 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to campaigns, planning, reports, conversions, and more. Google now breaks down the change log based on breaking changes,…

Google Ads has moved the formerly known as “Missed Growth Opportunities” from Labs into the official Recommendations tab and under the new name of “Missed Opportunities.” This shows you your missed clicks, conversions and conversion value metrics.

Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, “Starting July 21, 2026, the option to appeal a policy decisi…

Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead …

Google made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say “Google AI generates headlines and descriptions from your landi…

Google has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will handle the API transition for you. If you do uninstall and…

As many of you know, the Google Content API for Shopping is being replaced by the Google Merchant API by August 18th. Google has opened up a request form to ask Google to give you an extension on the August 18th deadline.

Google updated its use AI content labels help document, which it first created on July 9th when it announced it will label ads created or edited with AI. The update now says that when you add your own labels to image assets, you should not place labels…

The PPC community has been going wild over the change that is coming to Google Ads around bidding for campaigns limited by budget on August 18th. There is some belief that this is going to be a broader smart bidding update than what Google communicated.