Category: google ads

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.

Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including “Your promotions at a glance” and “Performance in the last 28 days.” These are summary cards to see how well your prom…

Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for adve…

Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings.

Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business.

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conv…

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conv…

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conv…

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a “tailored experience designed specifically for agency users. The product allows for the manageme…

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a “tailored experience designed specifically for agency users. The product allows for the manageme…

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a “tailored experience designed specifically for agency users. The product allows for the manageme…

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology have drastically changed over the years.

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. “If an account does not have any campaigns, it’ll be permanently deleted by Google Ads 6 months after cancellation,” Google wrote.

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. “If an account does not have any campaigns, it’ll be permanently deleted by Google Ads 6 months after cancellation,” Google wrote.

Google added a new “sources” column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.

Google added a new “sources” column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned off, but this is confusing some advertisers and imp…