Google Ads Mixed Campaign Type Experiments Live For Some
The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in …
Google Partner Portal Gets A Redesign
Last week, Google updated the design for the Google Partner Portal for advertisers. Google said the new look makes it “simpler to understand your goals and to track all your points activity.”
Google Ads Multi-Party Approval Aims To Stop Hijacking Ads Accounts
Google has launched what it calls Multi-party approval for Google Ads. “Multi-party approval (MPA) is a security feature for Google Ads designed to protect your account from unauthorized activity by requiring a second account administrator to verify hi…
Google Ad Network Invalid Clicks Report: Fraud vs Accidental
Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudu…
Google Ads Replacing Support Form With AI Agent
Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat experience now. I am not sure if this is global, but I am…
Google Vastly Increases Local Pack Ads Placement
Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it’s up to about 22% of tracked keywords.
Google Ads Tests Third-Party Endorsement Content On Search Ads
Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This “third-party endorsement content” may include content from third-party websites under the ad description, including the site’s name, log…
One Click Google Ads Performance Max Ad Previews
Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images.
Google Ads Advertiser Verification Page Moving
Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.
Google Ads API Version 23 Now Available
Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls – plus much more.
Google Ads Data Exclusions For PMax Campaigns Rolling Out
Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.
Google Ads Experiment Center Help Doc
Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document “is a unified hub for validating strategies and continuously improving campaign performance,” Google wrote.
Google Ads New Billing Report
Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices.
Google Ads Gambling & Games Certification Eligibility: Good Health
On March 23, 2026, Google will update its Google Ads Gambling and games policy to say that your overall account must demonstrate good policy health to be eligible for gambling and games certification. Meaning, you need to have a good account history an…
Google Ads Campaign Mix Experiments In Beta
Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment.
Google Ads Product Campaign View Report Is Useful
Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I’d share what they’re noticing.
Google Ads PMax Asset Group Editing Bug
Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web user interface, it simply won’t work. Google is reportedly aware of the issue and is telling advertisers to use Google Ads Editor…
Secure Your Google Ads Account Against The Rise In Hijackings
For the past year or so, I’ve seen a growing number of complaints about Google Ads accounts being hijacked. It seems to be getting worse, even after we covered the Google Ads account hijacks last November. So how do you reduce the chances of your Googl…
Google Ads Posts New Call & Messaging Ads Terms
Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, “There are some important new updates here.”
Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)
Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have “any plans” to bring ads to Gemini. This comes even after OpenAI announced ads are coming to ChatGPT.