Category: google ads

Google is testing making the sponsored products search results block or grid look more like the organic products/shopping grid. Instead of showing a long carousel of products across the top or on the right, this shows a product grid format we are more …

Google has updated several Google Merchant Center policy documents late last week. The documents include Products that enable dishonest behavior, Dangerous products, Counterfeit products, Sexual content, Editorial & professional requirements, the overa…

Google has completely revamped the Google Merchant Center API help document page. It was previously named “API access to Merchant Center” and was renamed to “Google Merchant Center API.” Plus, the content on the page has been completely rewritten and e…

Google seems to have made a change in which phone number they use for tracking calls, even when you tell Google to use the Google Ads number, it is still using the Google Business Profiles phone number. I am told this is a confirmed change and Google s…

Did you know that you cannot edit your Target ROAS while promotion mode is active in Google Ads? Google will display a notification that reads, “You can’t edit your Target ROAS while promotion mode is active” and then gives you the option to edit the R…

Google has posted a new help document in the Google Ads help area named About commerce audience sharing through Google Ads. It explains that “Commerce audience sharing allows commerce partners, such as retailers or marketplaces, to share first-party da…

Google updated the upload a product reviews data source to Merchant Center help document to now say that you can do this via the Merchant Center API. Previously, the document said, “API isn’t currently supported for product reviews data sources.” Now i…

Google is testing the Sponsored Places ads that expand when you hover over the ads within Google Search. Google has been testing expandable ads on hover for a while, but here is one with the Sponsored Places ads.

Google posted another new help document on multi-source conversions (beta). Last month, Google reportedly renamed conversions with multiple data sources to multi-source conversions, but now there is this new help document as well.

Google Ads is rolling out an update to the Spend benchmarks report that now shows you how your spend is comparable to businesses like yours. In short, it shows you if you are spending more, less or the same as your competitors on Google Ads.

Google announced new ad metrics that are being tested within the Chrome User Experience Report (CrUX). These metrics include Ad Count, Ad Density, Ad Weight (Network) and Ad Weight (CPU).

Google is testing a text-based link format for ads within AI Mode. So the ads look like normal AI Mode responses, with normal looking text links with anchor text, but they are labeled as “Sponsored” above the AI-generated response.

Google has posted the date of when the Google Ads bidding update, the target-based bid strategies rolled out, completed globally. It started on yes, August 17, 2026 and completed on August 27, 2026.

Google Ads added a new option within your Performance Max campaigns to select “Where should people go after clicking your ads?” The two available options for that question are (1) Your website and (2) Google Business Profile (optimized for ads).

The Google Ads August 17th bidding update happened about a month ago, and Google’s various ad representatives spent a lot of time telling us that a lot won’t change. It still caused a big stir in the community, but now we have some data to share.

Google Ads has a new beta named Product Value Optimization that allows advertisers to configure value adjustments to guide automated bidding to optimize for the products that matter for your business goals.

Google Ads is running a “very early experiment” to show a new attribute in sponsored results in Google Search. This attribute shows how many days remain in a sale or deal on Shopping Ads.

Last month, Google Ads added a new customer retention option named Loyalty program members. Now Google Ads can segment reporting by Loyalty program members.

Google may have a bug with some of its search results formatting, where the sponsored results heading is sometimes not left-aligned. This does not seem intentional and it seems more like a formatting bug, but who knows.

Google Ads is beta testing a new option during the campaign creation process for “Video Campaign Group.” This option is for video or Demand Gen campaigns, and it features aggregated metrics and controls for reach and frequency across campaigns.