Category: google ads

Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year’s number of 5.1 billion. Google did say that 99% of those were removed befor…

Google sent out emails to some of its Local Service Ads advertisers introducing “rich content” that can be pulled from your URLs. Rich content includes service descriptions and special offers.

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web a…

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to “simplify data controls and remove redundant settings between Google Analytics and A…

Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.

Google announced that it will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center. This will begin in mid-April 2026.

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.

Google announced several new steering updates for Google Ads Performance Max including first-party audience exclusions, budget reporting, full audience reporting and network segmentation in placement reporting.

Google is continuing to expand ads across AI Mode and now there’s another type of ad unit for retailers to play with. We know that AI Mode is the future of Search and that means Google will need to continue innovating on the advertising front…

Google Ads has released a minor version update to the Google Ads API. We are now up to version 23.2. 23.2 adds VideoEnhancement resource, updates to HotelSettingInfo, and so many other updates.

Google announced it will be updating its Shopping Ads political content policy on April 16, 2026. Google said the update is to “implement additional restrictions on some political content.”

Google Merchant Center updated its landing page requirements to say that products that are out of stock, those pages must have a grayed out add to cart/buy button on that page.

Google is reportedly expanding Shopping Ads eligibility to 15 additional European markets. This is a two phase roll out over the coming months…

On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to “old ad formats that are no longer in use are also being retired,” Ginny Marvin of Google.

OpenAI continues to drive forward on the ads front. This weekend AdWeek reported that OpenAI is currently testing an Ads Manager for ChatGPT advertisers. As AdWeek explained, “The Ads Manager is a dashboard that lets marketers run, monitor…

Have you ever waited on hold for support with Google Ads? Do you enjoy the hold music that Google selected for your wait time? Well, some advertisers say it can drive you crazy.

A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.

Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads.