5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
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Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
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Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot.
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How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
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5 surprising paid-search insights to help you win the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
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Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries.
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7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
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Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’
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Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns.
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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters
LinkedIn sessions increased again by more than 20 percent.
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The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
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New campaigns Overview tab rolling out in Bing Ads accounts
Offering a high-level, customizable view of advertiser accounts
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Bing Ads launches Multi-Linking for multiple-account management
Users can now link and unlink accounts within the platform more easily.
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Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
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Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads.
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Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information.
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Bing Ads announces new Editor features for ad extensions
Now available: Support for scheduling and Shared Libraries for call and location extensions
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Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
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Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
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Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
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