Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
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Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads.
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Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information.
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Bing Ads announces new Editor features for ad extensions
Now available: Support for scheduling and Shared Libraries for call and location extensions
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Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
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Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
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Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
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Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1.
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Account-level ad extensions now available in Bing Ads
The update is currently rolling out globally.
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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies.
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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
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Top Things You Didn’t Know You Could Do In Bing Ads
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.
Post from Arianne Donoghue
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
Suggestions are available in the Opportunities tab.
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The Heart of Artificial Intelligence
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Post from Cedric Chambaz
Dynamic Search Ads pilot in Bing Ads now open to all US advertisers
Ads are automatically matched to queries based on advertisers’ website content.
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Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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Labels are coming to Bing Ads & Bing Ads Editor
As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis.
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Bing Ads now shows potential conversion impact with budget suggestions
Conversion data is being used to inform more insights in the Bing Ads platform.
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Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns
The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat.
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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.
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