5 surprising paid-search insights to help you win the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
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Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries.
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7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
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Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’
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Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns.
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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters
LinkedIn sessions increased again by more than 20 percent.
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The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
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New campaigns Overview tab rolling out in Bing Ads accounts
Offering a high-level, customizable view of advertiser accounts
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Bing Ads launches Multi-Linking for multiple-account management
Users can now link and unlink accounts within the platform more easily.
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Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
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Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads.
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Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information.
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Bing Ads announces new Editor features for ad extensions
Now available: Support for scheduling and Shared Libraries for call and location extensions
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Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
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Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
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Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
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Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1.
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Account-level ad extensions now available in Bing Ads
The update is currently rolling out globally.
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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies.
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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
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