Bing Ads Launches Its Own “Express” Program For Local Small Businesses
This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There…
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Bing Ads Launches Call Extensions With Skype On All Devices
Long anticipated, Bing Ads has rolled out call extensions powered by fellow Microsoft entity, Skype. The use of Skype uniquely allows Bing Ads call extensions to be delivered across all devices, including desktops. Call extensions can be set up using the web UI, Bing Ads Editor or the new Bing Ads…
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New Bing Ads Location Extension Features Roll Out To All US Advertisers
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
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Bing Ads Introduces Performance Comparison Graphs
The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting and analyzing reports on your own….
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Bing Ads Expands To 5 Southeast Asia Countries
As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads. The roll out of Bing Ads means marketers in these countries can use one platform to advertise on both Yahoo and Bing. It also expands the geogra…
Bing Ads Releases New API, Version 9
Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to functionality: Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data…
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Bing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet Targeting Stays, Still
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into …
Bing Ads To Launch Excel Add-In To Streamline Campaign Management
In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel…
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10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, soit can be hard to keep up with the different features offered in Bing Ads. AdWords…
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Bing Ads Sneak Peeks Editor Updates, Acknowledges Burning Mac Version Question
Microsoft’s Ping Jen has posted a look at upcoming changes to Bing Ads Editor, the desktop tool for managing Bing Ads campaigns. The changes include an updated user interface (UI) and faster data uploading. The UI updates are designed to make the editor align with “what you’re…
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Bing Ads Goes Live In Australia And New Zealand
After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into…
Bing Product Ads To Run In Closed Beta Through Holiday Season
Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: “We are on…
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Adobe First To Announce Support For Bing Product Ads
Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant’s product feeds to show product images, prices and other details on search results pages. According to the Adobe release, Adobe…
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Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool
The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don’t tag…
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Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds
Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads. The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user…
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Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for…
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AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nels…
Search Engines Keep The Lights Out On Fireworks Ads, Mostly
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers”, “bottle rockets,” and “fireworks” are not allowed per…
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Bing Ads Introduces New Ad Format With Windows 8.1 Smart Search Integration
Microsoft announced today that the Bing Ads platform will be integrated with Windows 8.1 Smart Search, giving Bing Ads advertisers more reach and a new ad format. Released last week, Smart Search in Windows 8.1 allows users to search across the web, apps, device and the cloud with one query. The…
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Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanc…