Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, […]
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! is a post from: Occam’s Razor by Avinash Kaushik
Smart Dashboard Modules: Insightful Dimensions And Best Metrics
My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here’s the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that […]
Smart Dashboard Modules: Insightful Dimensions And Best Metrics is a post from: Occam’s Razor by Avinash Kaushik
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company’s path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. […]
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don’t have enough time. The very natural outcomes is this ask of us: “Can you make it […]
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF! is a post from: Occam’s Razor by Avinash Kaushik
Own It – How to Create a Google Analytics Account
Since I’ve been in the analytics space, I’ve been astounded at the amount of instances where organizations don’t actually own their Google Analytics Accounts. There are cases where I’ve seen clients that just transitioned from another agency and have us take over, only to find out that the Google Analytics Account actually belongs to the […]
Statistical Significance for CRO: 6 Things You Need to Know
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke.
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash’s typical day like? […]
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered is a post from: Occam’s Razor by Avinash Kaushik
Getting To Grips With Google Tag Manager
Arrive at the Google Tag Manager home page and you are presented with the message “Digital Marketing Made (Much) Easier”.
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. […]
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++ is a post from: Occam’s Razor by Avinash Kaushik
Metrics to Measure YouTube Marketing
Most marketers don’t know how to quantify the success of YouTube marketing campaigns.
Part of this is down to the (currently sub-par) quality of YouTube analytics data, but a wider problem is that businesses often fail to set KPIs before beginning the process of creating and promoting content on YouTube.
The New GAIQ EXAM: What You Need to Know
Google released a new version of the GAIQ last Wednesday. If you didn’t hear about it, you’re not alone. There wasn’t any fanfare, no major discussions in the marketing community.
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization’s bottom-line. A part of reason for this mis-match in value delivered is that there […]
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture is a post from: Occam’s Razor by Avinash Kaushik
Omniture for Beginners
So, you’ve just discovered that your new client uses Adobe’s Omniture as their web analytics package. If your initial reaction is “why couldn’t it just be Google Analytics”, then this post is for you – I’ll walk through how to find basic analytics data in Omniture, and differences in terminology between the two platforms.
Digital Marketing And Analytics: Two Ladders For Magnificent Success
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated […]
Digital Marketing And Analytics: Two Ladders For Magnificent Success is a post from: Occam’s Razor by Avinash Kaushik
Google Analytics API made easy – Google docs Magic Tutorial
Even if you’re not familiar with the Google Analytics API, chances are that you’ve probably needed access. Maybe it’s because you need 5000 results from the GA interface, but your browser keeps crashing. Maybe you need more than 5000 URLs Continue reading »
Google Analytics API made easy – Google docs Magic Tutorial
Even if you’re not familiar with the Google Analytics API, chances are that you’ve probably needed access. Maybe it’s because you need 5000 results from the GA interface, but your browser keeps crashing.
Search: Not Provided: What Remains, Keyword Data Options, the Future
In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, […]
Search: Not Provided: What Remains, Keyword Data Options, the Future is a post from: Occam’s Razor by Avinash Kaushik
(not provided)—Distilled’s thoughts in review
There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data. I’d say the most eye-opening part of this is the realization that the end of this upward trend is in Continue reading »
(not provided)—Distilled's thoughts in review
There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data.
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I’ve gone so far as to say: “All data in aggregate is crap.” That’s certainly a bit melodramatic, but beyond the most bare bones “ahh, I see something […]
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! is a post from: Occam’s Razor by Avinash Kaushik