Four marketing strategies to increase app store downloads and engagement

Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.

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B2B lead generation using Instagram Stories: Six tips with examples

Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.

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Top four SEO myths debunked: Director’s cut

Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.

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2021 Search marketing: The year of automation

Today’s SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay ahead of the search marketing curve.

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Four expert digital marketing strategies to convert bottom-funnel prospects

The bottom of the funnel is all about the nudge, where creativity matters more than the intensity. CEO of Over The Top SEO helps you convert bottom-funnel prospects with these top strategies.

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Search in 2021: Five must knows for advertisers and marketers

2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.

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SEO takeaways from 2020: A review of the most unusual year for search

A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.

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How brands should meet customers in their new (virtual) reality

Brands are increasingly providing online shoppers with great virtual interactions. Here’s how to create compelling marketing around these evolved websites.

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Six ways to steer marketing in the post-pandemic world

The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.

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What affiliate marketers have missed about Google Analytics

This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.

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Five email marketing predictions: Continuing trends and new opportunities

Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity’s VP of Customer Engagement shares email marketing predictions.

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Eight ways to align your customer acquisition strategy in 2021

Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips to align customer acquisition strategies in 2021.

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What a chaotic digital media landscape means for advertisers as 2020 ends

Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.

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Social media analytics 101: The data that matters most

What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics step by step, giving you the ultimate guide to follow.

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Need to step up your social media marketing? Follow this recipe

Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.

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Jingle all the way: What will 2021 mean to the advertising world?

Alex Zakrevsky, CEO of Allroll, shares his takeaways from the OTT Executive Summit and perspectives on what 2021 will have in store for CTV advertising.

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