What Does it Take to Create a Content Strategy for a Small Business?
I’m a content strategist but I work mainly with small businesses, so while I’d love to be able to recommend […]
Post from Joana Veiga Ferreira
New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines.
Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP.…
The post New Update for Google Call-Only Ads Allows for Additional Lines of Text appeared first on Seer Interactive.
How to Avoid Creative Fatigue When Your Job is to Keep Having Ideas
Head of Creative is a dream job title for Bobbi, she loves coming up with ideas for Kaizen’s content pieces but she can sometimes feel under pressure for being responsible for Kaizen’s creative side of the business. Bobbi shares her tips on how to still stay creative and be on top of your game.
Post from Bobbi Brant
SearchLove London 2018: 10+ New Ways to Visualize Your Search Data
Were you at SearchLove London 2017 & 2018?
Wil Reynolds talked about How Power BI Can Help You Bust Silos back in 2017. He showed how Power BI is changing every part of his job. You may even remember him talking about Bubbles and boxes.…
The post SearchLove London 2018: 10+ New Ways to Visualize Your Search Data appeared first on Seer Interactive.
eCom in the Wild: Ritual Vitamins
As a marketer, I’m always impressed when a brand is able to target me and move me through their funnel to the point of conversion. Having an in-depth knowledge of marketing, I’ve often avoided marketing campaigns because I know the strategies and tactics they’re employing on me, and I’m often critical of their execution (or feel like I’m being manipulated into purchasing).…
The post eCom in the Wild: Ritual Vitamins appeared first on Seer Interactive.
How to blend performance and branding for a Q4 boost
Digital marketers looking to scale revenue and new customers this holiday season will need to incorporate some branding strategies. This post breaks down channels to test for branding and how to measure their performance.
How to get your digital marketing organized and motivated
Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
ClickZ Enterprise SEO Tools Buyers Guide: Ahrefs Review
Within the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the depth and reliability of the data it provides for keyword, backlink, and technical SEO analysis. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.
ClickZ enterprise SEO tools Buyers Guide: BrightEdge review
Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search marketers. In particular, it drew praise for its content marketing capabilities and the high quality of customer service its clients receive. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.
Email Re-engagement: Whom to Charm and How
When your email marketing’s engagement drops off, what can you do to re-engage your audience? In this post Jordie van Rijn shows some top tactics to get your email list back to loving you.
Post from Jordie van Rijn
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Post from Xenia Volynchuk
Smarter Career Choices #3: Solve for the Global Maxima!
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. The lesson is about the limitation of optimizing for a local maxima, usually in a silo. […]
Smarter Career Choices #3: Solve for the Global Maxima! is a post from: Occam’s Razor by Avinash Kaushik
The Benefits of Marketing Deja Vu
Repetitive messaging and giving consumers that sense of deja vu when they see your brand will help brands to gain trust and convert. Find out more in this post from Hannah Thorpe.
Post from Hannah Thorpe
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan
The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had […]
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan is a post from: Occam’s Razor by Avinash Kaushik
Stop All Social Media Activity (Organic) | Solve For A Profitable Reality
Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time. […]
Stop All Social Media Activity (Organic) | Solve For A Profitable Reality is a post from: Occam’s Razor by Avinash Kaushik
Internal Communications – Pitfalls to Avoid and Benefits to Look for Digital Marketing
Effective digital marketing not only depends on external communications, but also internal communication among departments and stakeholders. In this guest article Natasha Kvitka explains common internal comm pitfalls and how to avoid them.
Post from State of Digital Guest Contributor
5 little-known tools for a holistic digital marketing campaign
Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs.
The Very Best Digital Metrics For 15 Different Companies!
The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. […]
The Very Best Digital Metrics For 15 Different Companies! is a post from: Occam’s Razor by Avinash Kaushik
Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]
Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam’s Razor by Avinash Kaushik
5 things programmatic display still needs to prove to marketers
Programmatic spend is on the increase and is expected to account for 58% of display expenditure in 2017. It is not without its critics however, and there are some key areas programmatic needs to prove itself in 2017 if it is to continue swallowing up digital budgets. Here are the top five.
Post from Rob Weatherhead