Email Re-engagement: Whom to Charm and How
When your email marketing’s engagement drops off, what can you do to re-engage your audience? In this post Jordie van Rijn shows some top tactics to get your email list back to loving you.
Post from Jordie van Rijn
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Post from Xenia Volynchuk
Smarter Career Choices #3: Solve for the Global Maxima!
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. The lesson is about the limitation of optimizing for a local maxima, usually in a silo. […]
Smarter Career Choices #3: Solve for the Global Maxima! is a post from: Occam’s Razor by Avinash Kaushik
The Benefits of Marketing Deja Vu
Repetitive messaging and giving consumers that sense of deja vu when they see your brand will help brands to gain trust and convert. Find out more in this post from Hannah Thorpe.
Post from Hannah Thorpe
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan
The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had […]
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan is a post from: Occam’s Razor by Avinash Kaushik
Stop All Social Media Activity (Organic) | Solve For A Profitable Reality
Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time. […]
Stop All Social Media Activity (Organic) | Solve For A Profitable Reality is a post from: Occam’s Razor by Avinash Kaushik
Internal Communications – Pitfalls to Avoid and Benefits to Look for Digital Marketing
Effective digital marketing not only depends on external communications, but also internal communication among departments and stakeholders. In this guest article Natasha Kvitka explains common internal comm pitfalls and how to avoid them.
Post from State of Digital Guest Contributor
5 little-known tools for a holistic digital marketing campaign
Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs.
The Very Best Digital Metrics For 15 Different Companies!
The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. […]
The Very Best Digital Metrics For 15 Different Companies! is a post from: Occam’s Razor by Avinash Kaushik
Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]
Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam’s Razor by Avinash Kaushik
5 things programmatic display still needs to prove to marketers
Programmatic spend is on the increase and is expected to account for 58% of display expenditure in 2017. It is not without its critics however, and there are some key areas programmatic needs to prove itself in 2017 if it is to continue swallowing up digital budgets. Here are the top five.
Post from Rob Weatherhead
Cookies To Humans: Implications Of Identity Systems On Incentives!
A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost […]
Cookies To Humans: Implications Of Identity Systems On Incentives! is a post from: Occam’s Razor by Avinash Kaushik
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies
Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. In the quest for that last important bit, I am insanely obsessive about 1. simplification and 2. pressing the right emotional buttons. The reasons are that […]
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies is a post from: Occam’s Razor by Avinash Kaushik
3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong
Every December features marketing predictions from various blogs. But how many of them turn out to be true? We look at some ghosts of Christmas past.
Post from Paul Hunter
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]
Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam’s Razor by Avinash Kaushik
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]
Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam’s Razor by Avinash Kaushik
Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
The Rise of Emoji and Google’s Mobile-First Movement
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too.
#Inbound16 Highlights from Day 3 and 4
Irina Nica attended Inbound16 in Boston and shares her highlights from the intense days 3 and 4 of this huge digital marketing conference.
Post from Irina Nica