From “Green” to Great: Your First Year in a Marketing Agency
The Top 5 Things You Must Focus on in Your First Year
Photo by Markus Spiske on Unsplash
First, let me start by saying congratulations! Landing your first full-time marketing position is one hell of an accomplishment. It is no easy feat.…
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What makes a successful marketer in this digital age?
Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Content in partnership with King University Online.
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No risk, no reward: The danger of not taking chances in Digital PR
Whatever the budget or scale, creating a pitch for a new campaign takes a huge amount of work. The deflating moment – for any creative agency, in any discipline – is when a strong idea is turned down because the client feels it too risky for them. If the subject really isn’t that contentious, how do you persuade a client that it really is something they should consider?
Post from Blueclaw
The email marketing landscape 2019 and way ahead for 2020
The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more.
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3 survival tips for content marketing in an unpredictable landscape
Digital marketing is unpredictable. This content marketing survival toolkit offers tips for successful content creation that adds long-term business value.
Post from Helen Brooks
4 Digital Advertising Tips for Franchises
There’s Always a Job To Be Done
What does a gym with 10 locations have in common with a fast-food chain of over 13,000 locations? They both offer a good or service that effectively allows a customer to fulfill something.…
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How to Structure Your Account for Smart Bidding Success
Yay, You’ve Picked An Automated Bidding Strategy
And the client is on board to test! But before hitting start on your campaign experiment, ask yourself if your account is structured for success.
Automated bidding strategies are more sophisticated than ever, whether you are managing your campaigns directly from the search engines or using a third-party bid management tool such as Kenshoo.…
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Three digital marketing trends you can’t miss in 2020
Founder of DigitiMatic, Pius Boachie talks about digital marketing trends – Paid voice search, interactive content, TikTok advertising, and more.
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How voice assistants like Alexa can help marketers reach elderly Americans
Digital marketers need to help seniors understand that there’s more to benefit than to fear with using and voice assistants like Alexa.
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Seer Interactive’s Top 10 Most-Read Blog Posts of 2019
As 2019 starts to wrap up, and 2020 planning is upon us, we’ve compiled our top 10 blog posts of the year (in case you missed ‘em). Check out the posts that our readers couldn’t get enough of this year and let us know what your favorites were in the comments below and on social (@SeerInteractive)!…
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Top eight SEO trends for 2020
Google makes hundreds of changes to its search algorithms every year of which any could affect your search ranking. Eight SEO trends to stay atop in 2020.
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Google Keyword Planner: A How-To Guide
This post was written by Kevin Zabel, one of our Fall 2019 Digital Marketing interns.
What Google Keyword Planner Can Do For You
Looking for an easy-to-use tool that will grant you access to thousands of new keyword ideas for your company?…The p…
Should You Be Using Microsoft Advertising?
There’s no denying it: The world of search revolves around Google. The search engine behemoth retains the majority of the search engine market share, and, to no surprise, the majority of advertiser’s dollars. Between Google’s massive reach and constant evolution of its ad platform, many advertisers likely feel justified in dedicating their entire paid search strategy to Google Ads.…
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Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360?
After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion.
Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager.…
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Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.
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What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP?
The latest update from Firefox will block Third-Party Cookies by default
Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months.…
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Regulation in the SEO industry – Impossible or essential?
This is something I’ve been mulling over for a while. I threw the question out to SEO Twitter, and was surprised and impressed by the volume of responses.
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How to take advantage of the latest updates to Google Search Console
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.
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Bot Farms, Fraudulent Websites, and Display Advertising
The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable campaigns in digital marketing are managed by black hat hackers committing ad fraud.
In 2015, the Security Firm White Ops exposed Methbot, a suspected Russian criminal syndicate making an estimated $3-$5 million a day from display advertising fraud.…
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Debunked: Nine link building myths you should ignore in 2019
The link building industry is flooded with many myths that’ll never get you results but can get you into a lot of trouble. Nine myths debunked.
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